Sirarpi Sahakyan

A collection of 16 articles

Siranpi is an enthusiastic digital marketing specialist 🙃 with deep experience in growth marketing, content strategy, and video marketing. She loves creating content about social media, marketing, and remote work—and is passionate about helping readers with unique, actionable insights that support their personal and professional growth.

LinkedIn
Best social media & marketing newsletters to sign up in 2024, plus more

Best social media & marketing newsletters to sign up in 2024, plus more
The marketing landscape is ever-changing. As a result, keeping up with the latest algorithms, trends in social networks, and product innovations can be overwhelming. We know how bu...
May 19, 2020 Sirarpi Sahakyan 18 min
Social media marketing
How to define and measure social media ROI for your business

How to define and measure social media ROI for your business
Nowadays, social media presence is expected from every business. The vast majority of businesses use digital platforms to make their brand be seen and heard, as well as connect with...
Apr 20, 2020 Sirarpi Sahakyan 10 min
Social media analyticsTools
How to find social media influencers for your brand?

How to find social media influencers for your brand?
Over recent years, influencer marketing really took off and is now a great way for many companies to let their potential customers know about their brand. With people becoming more...
Mar 06, 2020 Sirarpi Sahakyan 10 min
Social media marketingTools
Strategies for social media marketing: How to build an effective one in 2024

Strategies for social media marketing: How to build an effective one in 2024
At the beginning of the last decade, social media marketing strategy was this newly-booming phenomenon that businesses were jumping on board to experiment with. Ten years later, so...
Feb 12, 2020 Sirarpi Sahakyan 30 min
Social media marketing
What is social media competitor analysis?

What is social media competitor analysis?
Whether you are a business owner or a marketer, social media competitor analysis is one of the first tasks you should be doing. Analyzing the competitors is highly important and...
May 01, 2019 Sirarpi Sahakyan 10 min
Social media analyticsTools
Buffer vs Hootsuite: Which tool is the best for social media management?

Buffer vs Hootsuite: Which tool is the best for social media management?
Earlier, we talked about Hootsuite and 5 alternatives to it. We included Buffer as one of them. But the Buffer vs Hootsuite question battle couldn’t go unnoticed. As a business...
Apr 29, 2019 Sirarpi Sahakyan 14 min
Social media analyticsTools
How to write good Instagram captions?

How to write good Instagram captions?
You’ll find thousands of articles with copy-paste ready engaging, good Instagram captions. But the problem is… 99% is already used by thousands of brands and influencers. Not only ...
Nov 06, 2018 Sirarpi Sahakyan 24 min
InstagramSocial media marketing