Buffer vs Hootsuite: Which Tool is the Best for Social Media Management?

Buffer vs Hootsuite: Which Tool is the Best for Social Media Management?

Earlier, we talked about Hootsuite and 5 alternatives to it. We included Buffer as one of them. But the Buffer vs Hootsuite question-battle couldn’t go unnoticed.

As a business owner or social media manager, you are wondering which social media scheduling tool suits your needs better. How to choose the right solution?

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Pricing plan

Comparing pricing plans plays a crucial part in the final decision-making process especially for companies with tight budgets. Let’s compare Hootsuite vs. Buffer pricing plans to understand which software offers a better value for money. However, note that since feature lists are drastically different from each other, it is not that easy to compare pricing plans.

While checking the pricing plans of any social media management tool, keep in mind that most of them have a hidden cost. So make sure you are not paying for more than the features you need.


Hootsuite Logo

Hootsuite is pricey compared with Buffer.

Professional plan – $19 per month. In return, you get unlimited scheduling for 10 social media profiles for 1 user only.

Team plan – $99 per month. Unlimited scheduling for 20 social media profiles for up to 3 users.

Business plan – $599 per month. This plan offers unlimited scheduling for 35 social media profiles for a team of 5 to 10 users.

Enterprise plan – This is a custom solution based on your marketing strategy and needs. You need to contact the team to get more details.

There are free trial periods but keep in mind that you will be asked to fill in your credit card information.

Hootsuite Plans


Buffer Logo

Just like Hootsuite, Buffer also has been a market leader for a while now, but as compared to Hootsuite, it is more affordable. Additionally, Buffer has two separate tools with two different pricing plans. Buffer Publish and Buffer Analyze.

Buffer Publish Pro Plan – $15 per month. The basics include 100 scheduled posts per social account up to 8 social accounts for 1 user only.

Buffer Publish Premium Plan – $65 per month. The basics include 2.000 scheduled posts per social account up to 8 social accounts for 2 users.

Buffer Publish Business Plan – $99 per month. The basics include 2.000 scheduled posts per social account up to 25 social accounts for 6 users.

Buffer Analyze Pro Plan – $35 per month. The basics include in-depth social analytics and strategy recommendations with unlimited report uploads for 8 social channels.

Buffer Analyze Premium Plan – $50 per month. The basics include in-depth social analytics and strategy recommendations with unlimited report uploads for 10 social channels.

If billed annually, you get a 20% discount from all the plans. Also, some free 14-day trials are on some of the plans that don’t require your credit card information.

Buffer Plans

Intuitive design

Easy onboarding and in general intuitive UX/UI design is always crucial as it saves you time on training your teams and organizing processes to collaboratively work in social media management tools. 



Bonus: Scheduling Alternatives to Hootsuite and Buffer

Key Features

Now it’s time to compare the most important aspect for choosing a social media management tool — the features. Let’s see what each of these platforms can offer.

General featuresBufferHootsuite
Team collaboration✔️✔️
Content approval workflow✔️✔️
Note inside content calendar🚫🚫
Record on team activity✔️✔️
Email Support✔️✔️
Strategy recommendations✔️🚫
Calendar view✔️✔️
Assign access and permissions✔️✔️
Approval workflow✔️✔️
Browser extension✔️✔️
iOS and Android Apps✔️✔️
Third-Party Integrations✔️✔️
Two Factor Authentication✔️✔️
Self-Service Knowledge Base✔️✔️
Onboarding Training✔️✔️
Social media certificates✔️✔️
PublishBuffer PublishHootsuite
Social media networksLinkedIn, Facebook, Instagram, Youtube, Twitter, PinterestLinkedIn, Facebook, Instagram, Youtube, Twitter, Pinterest
Content queues✔️✔️
Emoji picker✔️✔️
Label content for easy organization🚫🚫
Multiple photo upload to Facebook✔️✔️
Queueing and requeueing options✔️✔️
Queue pause and shuffle options✔️✔️
Scheduling and rescheduling options🚫✔️
UTM code generator✔️✔️
Create a Posting Schedule✔️🚫
Instagram First Comment✔️🚫
Instagram Tagging✔️🚫
Instagram Shop Grid✔️🚫
Direct Instagram Publish✔️✔️
Bulk scheduling✔️✔️
Drag and drop inside content calendar✔️✔️
Special days labeled on Content calendar🚫🚫
Content preview🚫✔️
GIFs, 360° photos✔️✔️
Custom cover image planning✔️✔️
Instagram Hashtag Manager✔️✔️
Instagram Stories✔️✔️
Create and Manage Draft Posts✔️✔️
Internal notes inside content calendar🚫🚫
Filter Published posts🚫🚫
Social Media Community Management🚫✔️
AnalyzeBuffer AnalyzeHootsuite
Analyze available in all plans🚫🚫
Unlimited reports✔️✔️
Conversation activities report✔️✔️
Competitors analysis report🚫🚫
Customizable date ranges✔️✔️
Facebook ROI report🚫🚫
Content performance report✔️✔️
Report for Instagram Stories✔️✔️
In-depth social analytics✔️✔️
Stories analytics✔️✔️
Report white labeling✔️✔️
History of postsDepends on planAll history
Customizable template✔️✔️
Export reports✔️✔️
Schedule auto reports🚫✔️
Facebook: public mentions of your page🚫✔️
Twitter: username, URLs, search terms🚫✔️
Instagram: username, hashtags🚫✔️
YouTube: username, keywords🚫✔️
Web: forum mentions🚫🚫
Blog mentions🚫🚫
Content and user labeling🚫🚫
Save content🚫🚫
Assign content to a teammate🚫✔️
Auto-sentiment analysis🚫🚫
Listening reports🚫🚫
Export reports🚫🚫
Comparative charts🚫🚫
Content analysis🚫🚫
Publishing frequencies🚫🚫
Schedule auto reports🚫🚫
Keyword filter🚫✔️
View post natively🚫✔️
Reply with template🚫🚫

Bonus: Top 7 Social Media Community Management Tools in 2020

Who wins the battle?

When it comes to social media management software there is no superior solution that suits all businesses’ needs. Each solution was developed for its target audience. 

Small business owners, who want to automate scheduling content to social media might benefit from Buffers’ limited features and affordable pricing plans. And once the social media team grows and integrates more activities such as replying to conversations, getting advanced reports, collaborating with 20 people with different access levels and approval schedules — then you’ll simply outgrow Buffer and move to Hootsuite with its enterprise plan. 

There is more social media management software as you can imagine, and there is one out there that will be perfect for you. 

If you are still considering whether you should go with Buffer or Hootsuite, some other social media management platforms are getting attention.

Sociality.io, for example, has even affordable prices with features suitable for all types of enterprise use. Click here to see all features or to build your custom plan.

Bonus: Alternative to Hootsuite

Bonus: Alternative to Buffer

Socialityio Social Media Content Publishing
Sociality.io Publish Module

All content in one calendar.

Preparing content plans, tracking approval and revision processes, scheduling approved content on social platforms are now very easy.