As a business owner or social media manager, you are wondering which social media scheduling tool suits your needs better. How to choose the right solution?
Comparing pricing plans plays a crucial part in the final decision-making process especially for companies with tight budgets. Let’s compare Hootsuite vs. Buffer pricing plans to understand which software offers a better value for money. However, note that since feature lists are drastically different from each other, it is not that easy to compare pricing plans.
While checking the pricing plans of any social media management tool, keep in mind that most of them have a hidden cost. So make sure you are not paying for more than the features you need.
Hootsuite is pricey compared with Buffer.
Professional plan – $19 per month. In return, you get unlimited scheduling for 10 social media profiles for 1 user only.
Team plan – $99 per month. Unlimited scheduling for 20 social media profiles for up to 3 users.
Business plan – $599 per month. This plan offers unlimited scheduling for 35 social media profiles for a team of 5 to 10 users.
Enterprise plan – This is a custom solution based on your marketing strategy and needs. You need to contact the team to get more details.
There are free trial periods but keep in mind that you will be asked to fill in your credit card information.
Just like Hootsuite, Buffer also has been a market leader for a while now, but as compared to Hootsuite, it is more affordable. Additionally, Buffer has two separate tools with two different pricing plans. Buffer Publish and Buffer Analyze.
Buffer Publish Pro Plan – $15 per month. The basics include 100 scheduled posts per social account up to 8 social accounts for 1 user only.
Buffer Publish Premium Plan – $65 per month. The basics include 2.000 scheduled posts per social account up to 8 social accounts for 2 users.
Buffer Publish Business Plan – $99 per month. The basics include 2.000 scheduled posts per social account up to 25 social accounts for 6 users.
Buffer Analyze Pro Plan – $35 per month. The basics include in-depth social analytics and strategy recommendations with unlimited report uploads for 8 social channels.
Buffer Analyze Premium Plan – $50 per month. The basics include in-depth social analytics and strategy recommendations with unlimited report uploads for 10 social channels.
If billed annually, you get a 20% discount from all the plans. Also, some free 14-day trials are on some of the plans that don’t require your credit card information.
Easy onboarding and in general intuitive UX/UI design is always crucial as it saves you time on training your teams and organizing processes to collaboratively work in social media management tools.
Now it’s time to compare the most important aspect for choosing a social media management tool — the features. Let’s see what each of these platforms can offer.
|Content approval workflow||✔️||✔️|
|Note inside content calendar||🚫||🚫|
|Record on team activity||✔️||✔️|
|Assign access and permissions||✔️||✔️|
|iOS and Android Apps||✔️||✔️|
|Two Factor Authentication||✔️||✔️|
|Self-Service Knowledge Base||✔️||✔️|
|Social media certificates||✔️||✔️|
|Social media networks||LinkedIn, Facebook, Instagram, Youtube, Twitter, Pinterest||LinkedIn, Facebook, Instagram, Youtube, Twitter, Pinterest|
|Label content for easy organization||🚫||🚫|
|Multiple photo upload to Facebook||✔️||✔️|
|Queueing and requeueing options||✔️||✔️|
|Queue pause and shuffle options||✔️||✔️|
|Scheduling and rescheduling options||🚫||✔️|
|UTM code generator||✔️||✔️|
|Create a Posting Schedule||✔️||🚫|
|Instagram First Comment||✔️||🚫|
|Instagram Shop Grid||✔️||🚫|
|Direct Instagram Publish||✔️||✔️|
|Drag and drop inside content calendar||✔️||✔️|
|Special days labeled on Content calendar||🚫||🚫|
|GIFs, 360° photos||✔️||✔️|
|Custom cover image planning||✔️||✔️|
|Instagram Hashtag Manager||✔️||✔️|
|Create and Manage Draft Posts||✔️||✔️|
|Internal notes inside content calendar||🚫||🚫|
|Filter Published posts||🚫||🚫|
|Social Media Community Management||🚫||✔️|
|Analyze available in all plans||🚫||🚫|
|Conversation activities report||✔️||✔️|
|Competitors analysis report||🚫||🚫|
|Customizable date ranges||✔️||✔️|
|Facebook ROI report||🚫||🚫|
|Content performance report||✔️||✔️|
|Report for Instagram Stories||✔️||✔️|
|In-depth social analytics||✔️||✔️|
|Report white labeling||✔️||✔️|
|History of posts||Depends on plan||All history|
|Schedule auto reports||🚫||✔️|
|Facebook: public mentions of your page||🚫||✔️|
|Twitter: username, URLs, search terms||🚫||✔️|
|Instagram: username, hashtags||🚫||✔️|
|YouTube: username, keywords||🚫||✔️|
|Web: forum mentions||🚫||🚫|
|Content and user labeling||🚫||🚫|
|Assign content to a teammate||🚫||✔️|
|Schedule auto reports||🚫||🚫|
|View post natively||🚫||✔️|
|Reply with template||🚫||🚫|
Who wins the battle?
When it comes to social media management software there is no superior solution that suits all businesses’ needs. Each solution was developed for its target audience.
Small business owners, who want to automate scheduling content to social media might benefit from Buffers’ limited features and affordable pricing plans. And once the social media team grows and integrates more activities such as replying to conversations, getting advanced reports, collaborating with 20 people with different access levels and approval schedules — then you’ll simply outgrow Buffer and move to Hootsuite with its enterprise plan.
There is more social media management software as you can imagine, and there is one out there that will be perfect for you.
If you are still considering whether you should go with Buffer or Hootsuite, some other social media management platforms are getting attention.
Bonus: Alternative to Hootsuite
Bonus: Alternative to Buffer
All content in one calendar.
Preparing content plans, tracking approval and revision processes, scheduling approved content on social platforms are now very easy.