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Tawanda Masvikeni

A collection of 9 articles

Tawanda is a SaaS-focused content writer and brand journalist who uses data to uncover compelling narratives and actionable insights 🤓. He thrives in research rabbit holes and analysis corners📍—turning complex findings into clear, memorable stories that drive traffic, engagement, and user growth.

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7 competitive benchmarking tactics to measure your social media performance

7 competitive benchmarking tactics to measure your social media performance
In 2026, more than 5.66 billion people around the world are active on social media, representing nearly 70 % of the global population — a clear sign that social platforms remain ce...
Feb 20, 2026 Tawanda Masvikeni 26 min
Social media analyticsTips/How to
Social Media APIs and Best Use Cases

Social Media APIs and Best Use Cases
If the phrase API sounds alien to you, don’t fear. APIs are a common part of accessing different services on the internet. As you’ll soon realize, you probably use them...
Jun 01, 2021 Tawanda Masvikeni 11 min
Social media analyticsSocial media marketing
How to find your unicorn content?

How to find your unicorn content?
If we look at all the content you’ve published on your social media channels these past few months, we’ll find one thing. And it’s something you’ll really want to know;...
May 18, 2021 Tawanda Masvikeni 13 min
Social media analyticsTools
How to track competitors’ followers growth rate on social media

How to track competitors’ followers growth rate on social media
In social media management, competitive benchmarking is a goldmine of insights.  Brands are competing for growth, reach, engagement, and conversions—all from the same target a...
May 06, 2021 Tawanda Masvikeni 12 min
Social media analyticsTools
How to track and analyze your competitors’ content strategy 

How to track and analyze your competitors’ content strategy 
You’re competing for the same share of attention on social media.  You and other businesses in your space are trying to get engagement, brand growth, and, ultimately, sales from the...
Apr 19, 2021 Tawanda Masvikeni 9 min
Social media analyticsTools
How to track competitors’ promoted Instagram posts?

How to track competitors’ promoted Instagram posts?
You’ve probably found yourself wondering what your competitors are up to on social media, for example, on Instagram.  Often as a part of a social media analytics report, socia...
Mar 30, 2021 Tawanda Masvikeni 10 min
Instagram
Introduction to Listen Module 101: Stay informed about your brand health with social listening

Introduction to Listen Module 101: Stay informed about your brand health with social listening
The better you know who you’re talking to, the more effectively your message will land.  That’s a principle you’re likely applying to your social media strategy, fine-tuning i...
Mar 03, 2021 Tawanda Masvikeni 18 min
Social media marketingTools
Essential social media Engage features to stay connected with audiences and remote team members

Essential social media Engage features to stay connected with audiences and remote team members
Do you know that a third (32.3%) of your customers who are reaching out for support might be doing so on social media?  Whether it’s a current customer or someone...
Feb 17, 2021 Tawanda Masvikeni 17 min
Social media marketingTools
Collect meaningful data for a better ROI using Sociality.io Analytics Module

Collect meaningful data for a better ROI using Sociality.io Analytics Module
Results.  That’s the name of the game when it comes to social media marketing.  And all your efforts so far have been aimed at getting better results from your campaigns:...
Jan 12, 2021 Tawanda Masvikeni 16 min
Social media analyticsTools