Insights

Business growth begins with data-driven insights and best practices. We share social media marketing insights to help teams attract, engage, and better understand their audiences.

A step-by-step guide to optimizing Facebook ads cost to save budget
TikTok guide: How to change username on TikTok? Here are 8 easy steps for either iPhone or Android

TikTok guide: How to change username on TikTok? Here are 8 easy steps for either iPhone or Android

On TikTok, your username is plastered on every video you make, so it is worth considering picking a name that would represent your content ideally. Thus, changing a TikTok username...
How to add a link to TikTok bio to drive traffic?

How to add a link to TikTok bio to drive traffic?

Recently TikTok launched a new feature that allows users to put a link in bio in their profiles. This new feature opens a vast opportunity for brands and creators to...
TikTok marketing: The ultimate guide

TikTok marketing: The ultimate guide

When it comes to marketing, one social media platform holds the keys to the kingdom. With over a billion monthly active users, TikTok has proven that it’s not just for...
Who to follow on TikTok? 24 famous TikTokers to get inspiration for your next video

Who to follow on TikTok? 24 famous TikTokers to get inspiration for your next video

Are you new to TikTok and are looking to refine your brand’s TikTok influencer marketing strategy or increase boost your follower count? Studying what’s worked for successful accou...
TikTok search guide: All you need to know about the TikTok search menu

TikTok search guide: All you need to know about the TikTok search menu

The evolution of TikTok has been one of the most fascinating of any social media platform in the 21st century. While the app initially gained notoriety for its fun-loving dance...
How to make a sound on TikTok? Uncover the step by step guide

How to make a sound on TikTok? Uncover the step by step guide

TikTok needs little to no introduction. Except you live on an island with no internet connection, you must have come across at least one TikTok video. There is always one...
How to make playlists on TikTok (+3 reasons why you should)

How to make playlists on TikTok (+3 reasons why you should)

TikTok has one billion monthly active users. And 60% of these users are GenZ. But GenZ has an attention span of 8 seconds, according to a Microsoft consumer study. This...
How to use TikTok Ads Manager and run a successful promotion strategy outline

How to use TikTok Ads Manager and run a successful promotion strategy outline

TikTok has become one of the most powerful social media platforms in 2022. A key reason for the platform’s success is that it’s tapping directly into one of the most...
How to get verified on TikTok in 2024? The essential guide

How to get verified on TikTok in 2024? The essential guide

If you use TikTok for business, you’ve definitely seen a coveted blue checkmark on a few business accounts – maybe even on your competitors’. That blue mark is the TikTok...