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Business growth begins with data-driven insights and best practices to attract and engage social audiences.

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Alert! New Instagram chat features you’ve probably missed

Alert! New Instagram chat features you’ve probably missed

Instagram continuously improves Instagram chat features. For the majority of social media marketers such improvements go by unnoticed as the usually direct messages and content engagement is managed through social…

Apr 05, 2022 Ezenduka Ugochukwu 11 min
Instagram
How to go live on Instagram? Secrets on successful Instagram live

How to go live on Instagram? Secrets on successful Instagram live
People love watching videos. They would rather watch a video about a product or service than read about it, and Instagram live presents a perfect opportunity to leverage this human...
Mar 29, 2022 Adedoyin Jesutofunmi 17 min
Instagram
How to make Reels on Instagram: Everything marketers should know

How to make Reels on Instagram: Everything marketers should know
Over the past few years, Instagram has become a staple of social media marketing, cementing its place as the go-to platform for influencers and brands.  With features like Sto...
Mar 24, 2022 Ezenduka Ugochukwu 10 min
Instagram
TikTok vs Instagram Reels and how they’ve changed social media marketing

TikTok vs Instagram Reels and how they’ve changed social media marketing
TikTok, the global social media phenomenon, is not slowing down. Starting as yet another Gen Z trend, it has quickly established itself as one of the main social networking services...
Mar 22, 2022 Natalia Kolkowska 15 min
InstagramTikTok
Top 6 LinkedIn features to boost lead generation. Don’t miss out. 

Top 6 LinkedIn features to boost lead generation. Don’t miss out. 
Linkedin harbors many beneficial features that can help your business. It is an ultimate social media platform where sales professionals can find the perfect prospects to convert p...
Mar 15, 2022 Aikokul Ibraeva 12 min
LinkedInSocial media marketing
Bringing light to the mystery of social media metrics (+Automation tips)

Bringing light to the mystery of social media metrics (+Automation tips)
Although almost everyone uses social media platforms, not everyone understands a world of social data that hides behind posts, videos, comments, and search bars. This data is split...
Mar 01, 2022 Anet-Alexis Aitalieva 21 min
Social media marketing
How to use Twitter advanced search for social media marketers

How to use Twitter advanced search for social media marketers
Twitter is a powerful search engine that can provide your brands with important insights — if you know how to use it. With the Advanced Search tools available on Twitter,...
Feb 22, 2022 Courtney Withrow 12 min
Twitter
How to run sentiment analysis on Instagram to evaluate brand health?

How to run sentiment analysis on Instagram to evaluate brand health?
It is now common knowledge that emotions play an important role in customer behavior. Not every step a customer takes is totally informed by normal human logic or reasoning.  But...
Feb 15, 2022 Adedoyin Jesutofunmi 8 min
Instagram
Introducing a better way to prepare and explain social media reports to c-levels

Introducing a better way to prepare and explain social media reports to c-levels
When you work on the social media or marketing team, it’s easy to understand the value of a social media marketing strategy. Convincing C-level executives that your company’s efforts are...
Feb 03, 2022 Courtney Withrow 10 min
Social media analytics
Advanced social media tips to build an effective marketing strategy for enterprises

Advanced social media tips to build an effective marketing strategy for enterprises
When social media becomes a major part of your brand awareness and customer management strategy, you have to go beyond the basics. For enterprises that invest heavily in social media,...
Feb 01, 2022 Courtney Withrow 16 min
Social media marketingTips/How to