A collection of 56 articles Social media analytics
Reasons why you should stop measuring social media vanity metrics

Reasons why you should stop measuring social media vanity metrics
Vanity metrics don’t really say a lot about your business’ health and/or growth. They offer feel-good numbers without providing you any actionable context. They are typically easil...
Aug 19, 2021 Lal Pekin 7 min
Social media analyticsSocial media marketing
11 essential YouTube KPIs to measure your channel’s growth

11 essential YouTube KPIs to measure your channel’s growth
One billion. That’s the number of hours we as humanity spend on YouTube every day. It sounds like a whole lot of time and a great amount of content consumed...
Jun 14, 2021 Sheriff Subair 15 min
Social media analyticsYouTube
Social Media APIs and Best Use Cases

Social Media APIs and Best Use Cases
If the phrase API sounds alien to you, don’t fear. APIs are a common part of accessing different services on the internet. As you’ll soon realize, you probably use them...
Jun 01, 2021 Tawanda Masvikeni 11 min
Social media analyticsSocial media marketing
How to find your unicorn content?

How to find your unicorn content?
If we look at all the content you’ve published on your social media channels these past few months, we’ll find one thing. And it’s something you’ll really want to know;...
May 18, 2021 Tawanda Masvikeni 13 min
Social media analyticsTools
How to track competitors’ followers growth rate on social media

How to track competitors’ followers growth rate on social media
In social media management, competitive benchmarking is a goldmine of insights.  Brands are competing for growth, reach, engagement, and conversions—all from the same target a...
May 06, 2021 Tawanda Masvikeni 12 min
Social media analyticsTools
How to track and analyze your competitors’ content strategy 

How to track and analyze your competitors’ content strategy 
You’re competing for the same share of attention on social media.  You and other businesses in your space are trying to get engagement, brand growth, and, ultimately, sales from the...
Apr 19, 2021 Tawanda Masvikeni 9 min
Social media analyticsTools
7 Competitive benchmarking tactics to measure your social media performance

7 Competitive benchmarking tactics to measure your social media performance
You probably have some idea of how your social media content is performing.  But is it clear enough to really be actionable? And does it show you the full scope...
Mar 23, 2021 Tawanda Masvikeni 19 min
Social media analyticsTips/How to
Collect meaningful data for a better ROI using Sociality.io Analytics Module

Collect meaningful data for a better ROI using Sociality.io Analytics Module
Results.  That’s the name of the game when it comes to social media marketing.  And all your efforts so far have been aimed at getting better results from your campaigns:...
Jan 12, 2021 Tawanda Masvikeni 16 min
Social media analyticsTools
Which is more important: Reach vs. Impressions

Which is more important: Reach vs. Impressions
Marketing teams analyze the effectiveness of social media campaigns or published content through the lens of metrics. This requires an in-depth understanding of each indicator and ...
Jan 05, 2021 Meerim Ruslanbekova 15 min
Social media analyticsSocial media marketing