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A collection of 127 articles

Social media marketing

How to do marketing mix analysis using the Marketing Mix Modeling?

How to do marketing mix analysis using the Marketing Mix Modeling?
The Marketing Mix Model is an important part of any marketing plan. As the digital ecosystem rapidly evolves, many brands are leveraging a wider array of channels and techniques to...
Jun 10, 2021 Meerim Ruslanbekova 6 min
Social media marketing
Social Media APIs and Best Use Cases

Social Media APIs and Best Use Cases
If the phrase API sounds alien to you, don’t fear. APIs are a common part of accessing different services on the internet. As you’ll soon realize, you probably use them...
Jun 01, 2021 Tawanda Masvikeni 11 min
Social media analyticsSocial media marketing
An ultimate guide on how to use Reddit for marketers

An ultimate guide on how to use Reddit for marketers
Reddit calls itself “The Front Page of the Internet”, and it’s the most appropriate slogan for the platform. Reddit gives you the best of the internet in one place. It...
May 28, 2021 Meerim Ruslanbekova 12 min
Community managementSocial media marketing
The post covid future of community marketing

The post covid future of community marketing
Are you implementing community marketing for your brand? Like almost every other thing, community marketing – and marketing in general – was greatly affected by the pan...
May 12, 2021 Sheriff Subair 15 min
Community managementSocial media marketing
Everything you need to know about YouTube Cards

Everything you need to know about YouTube Cards
Welcome to YouTube Marketing #101! You can do so much on this platform, and today we will learn about YouTube Cards and YouTube End Screens. As a viewer, YouTube Cards...
Apr 13, 2021 Lal Pekin 5 min
Social media marketingYouTube
How to change the background color of Instagram Stories?

How to change the background color of Instagram Stories?
Instagram Stories are by far the most popular feature of Instagram. Starting from how to change the background color of Instagram Stories, today, we will dig into the hacks and...
Mar 16, 2021 Lal Pekin 10 min
Social media marketingTips/How to
Introduction to Listen Module 101: Stay informed about your brand health with social listening

Introduction to Listen Module 101: Stay informed about your brand health with social listening
The better you know who you’re talking to, the more effectively your message will land.  That’s a principle you’re likely applying to your social media strategy, fine-tuning i...
Mar 03, 2021 Tawanda Masvikeni 18 min
Social media marketingTools
Essential social media Engage features to stay connected with audiences and remote team members

Essential social media Engage features to stay connected with audiences and remote team members
Do you know that a third (32.3%) of your customers who are reaching out for support might be doing so on social media?  Whether it’s a current customer or someone...
Feb 17, 2021 Tawanda Masvikeni 17 min
Social media marketingTools
Which is more important: Reach vs. Impressions

Which is more important: Reach vs. Impressions
Marketing teams analyze the effectiveness of social media campaigns or published content through the lens of metrics. This requires an in-depth understanding of each indicator and ...
Jan 05, 2021 Meerim Ruslanbekova 15 min
Social media analyticsSocial media marketing