A collection of 129 articles Social media marketing
Tactics to identify opinion leaders to boost social media community engagement

Tactics to identify opinion leaders to boost social media community engagement

Leveraging community management aka ‘Word of mouth’ is one of the most powerful tools in the history of marketing and it’s a fact! Using opinion leaders determine the fate of...
How to do marketing mix analysis using the Marketing Mix Modeling?

How to do marketing mix analysis using the Marketing Mix Modeling?

The Marketing Mix Model is an important part of any marketing plan. As the digital ecosystem rapidly evolves, many brands are leveraging a wider array of channels and techniques to...
Social Media APIs and Best Use Cases

Social Media APIs and Best Use Cases

If the phrase API sounds alien to you, don’t fear. APIs are a common part of accessing different services on the internet. As you’ll soon realize, you probably use them...
An ultimate guide on how to use Reddit for marketers

An ultimate guide on how to use Reddit for marketers

Reddit calls itself “The Front Page of the Internet”, and it’s the most appropriate slogan for the platform. Reddit gives you the best of the internet in one place. It...
The post covid future of community marketing

The post covid future of community marketing

Are you implementing community marketing for your brand? Like almost every other thing, community marketing – and marketing in general – was greatly affected by the pan...
Everything you need to know about YouTube Cards

Everything you need to know about YouTube Cards

Welcome to YouTube Marketing #101! You can do so much on this platform, and today we will learn about YouTube Cards and YouTube End Screens. As a viewer, YouTube Cards...
How to change the background color of Instagram Stories?

How to change the background color of Instagram Stories?

Instagram Stories are by far the most popular feature of Instagram. Starting from how to change the background color of Instagram Stories, today, we will dig into the hacks and...
Introduction to Listen Module 101: Stay informed about your brand health with social listening

Introduction to Listen Module 101: Stay informed about your brand health with social listening

The better you know who you’re talking to, the more effectively your message will land.  That’s a principle you’re likely applying to your social media strategy, fine-tuning i...
Essential social media Engage features to stay connected with audiences and remote team members

Essential social media Engage features to stay connected with audiences and remote team members

Do you know that a third (32.3%) of your customers who are reaching out for support might be doing so on social media?  Whether it’s a current customer or someone...