For many businesses both big and small, Facebook is one of the central pillars of their marketing strategy. However, at some point marketing on Facebook can become overwhelming for even the most experienced social media marketing teams. If you’re looking for a way to hand your Facebook off to a team of experts to manage it for you, check out Facebook Marketing Partners. They have the experience to help grow your business – from running ads to selling products to engaging with your customers.
In this article, you will find out what Facebook Marketing Partners are, why to choose one and how you can benefit from its services.
What is Facebook Marketing Partner?
Facebook Marketing Partners are agencies and tech companies that help businesses reach their business goals in the most efficient way. Facebook Marketing Partners manage Facebook marketing on behalf of brands or other businesses. These companies have been vetted and certified by Facebook based on their expertise and consistent excellence in delivering marketing success for their clients.
There are three tiers to Facebook’s Marketing Partner Program:
|Facebook Partners||Any agency can become a Facebook Partner by meeting Facebook’s requirements.|
|Facebook Preferred Partners||Being a Preferred or Premium Partner means a company is experienced, and successful in advertising on Facebook. They know how to optimize a campaign so it delivers successful results.|
|Facebook Premium Partners||Being a Preferred or Premium Partner means a company is experienced, and successful in advertising on Facebook. They know how to optimize a campaign so it delivers successful results.|
Any agency can become a Facebook Partner. However, in order to qualify as a Preferred or Premium Partner, an agency must continuously meet Facebook’s requirements and provide more hands-on services like tech support, training, and consultation. To become a Premium Partner, companies need to fulfill requirements in performance, ad spend, and certification. These are the true experts in delivering Facebook ads results.
Facebook also categorizes these agencies based on their expertise in different industries and marketing strategies.
Why choose a Facebook Marketing Partner?
Facebook Marketing Partners are part of a global community of specialists known for excellent service and technical skills. It can be a real struggle to work on reaching new audiences and managing hundreds of ads by yourself. Working with a Facebook Marketing Partner can maximize your advertising results, sell your products and engage your customers. It may give your business the competitive edge that can help fuel the growth of your business.
Related article: How to conduct a competitor analysis on Facebook
There are plenty of reasons why choose a Facebook Marketing Partner. Here are five main reasons to team up with a Facebook Marketing Partner in your marketing efforts.
Facebook Marketing Partners have invaluable experience in managing social media presence. They know how to manage online advertising operations to reach business goals in the most efficient way. Knowing what works and what doesn’t work on various digital platforms enables Facebook Marketing Partners to get better outcomes faster and more efficiently.
2. Advanced tools
Facebook Marketing Partners have access to partner-specific resources and support. It means they have exclusive analytics tools to gain insights, draw up reports and make recommendations that improve client performance. In addition, Facebook Partners get access to beta releases of new Facebook and Instagram features. This includes ad placements, conversion optimizations, and advanced audience targeting.
3. Analytical approach
A big part of getting great ROI on marketing campaigns has to do with data and numbers. Sometimes it can be confusing to track KPIs and manage ad analytics. When partnering with a Facebook Marketing Partner you can gain a much deeper insight into how to master Facebook marketing.
Facebook Marketing Partners can help your brand create and curate eye-catching visuals or improve your existing creative assets. Every business wants its campaigns to stand out from the clutter online and drive the best performance. This is where you need a dedicated creative team to stay a step ahead of the competition.
5. 24/7 Support
Imagine you’ve just launched a campaign and technical issues come up. Facebook Ads Manager is down, or you have payment issues – it can be very frustrating. Facebook Marketing Partners have access to advanced levels of tech support and resolve technical issues faster than any other advertiser can.
Related article: How to use Facebook Ads for beginners
Where to find a Facebook Marketing Partner?
There is a Facebook Partner Directory page to connect you with a diverse set of companies that Facebook has vetted for their expertise and badged as Facebook Marketing Partners. You can use the directory to browse partners and search for experts in the areas where you could use some help.
When searching for the partner click the “Profile” button to see the detailed information about the company and click the “Contact” button in a partner’s profile to let them know what you need and how they can contact you.
The chosen company will contact you to learn more about your business and give you details on their products, services, and pricing.
Related article: How to create a no-code Facebook chatbot?
To sum up,
Facebook Marketing Partners have proven success in advertising. When joining forces with a Facebook Marketing Partner, as a result, you will get the most out of your Facebook advertising. Working with Facebook Marketing Partners may not be for everyone but the benefits they can provide to businesses are hard to ignore. Whether you are interested in creative campaigns or tracking performance, ad automation, or a digital strategy, Facebook Marketing Partners can help your business generate high-performing ad creatives, increase your audience and conversion rates faster. If your team is struggling to understand and manage your Facebook presence, maybe it’s time for you to reach out to a Facebook Marketing Partner.
🧁 Bonus article: Learn from top-performing Facebook pages on how to boost engagement