We talked about Sociality.io, the future of the social media industry, and their success at increasing the engagement rate of their brand by 2.5 times within a 6 months period by using our platform 🙂
In his 5th year as an analyst, one of the rarest and most valuable positions in the social media industry, Mehmet has been using Sociality.io for more than 20 brands at the moment.
Stating that their main goal as an agency is to make result-oriented storytelling by extracting real meanings from the data obtained from digital; he believes that digital returns are his key data, and making meaning from these data is the essence of his job.
We asked Mehmet which feature differentiates Sociality.io from other social media management tools since he is also experienced in using Socialbakers, Brandwatch, and Sprinklr. "Definitely the user experience and reporting," he answers. ‘The reports we download from Sociality.io are intended for the very end-user and super self-explanatory. Our customers can easily understand the report thanks to the explanations on headings instead of complex metrics and this saves us a ton of time.’’
He also underlines that the ability to send the report to someone else as a weblink is his most favorite feature of Sociality.io.
Some of Mehmet's favorite features in Sociality Report include;
He adds; ‘At the beginning of the social media age, we used to only talk about simple interaction metrics such as likes/comments in organic reach but now we have impressions, story completion rates, conversions from posts, ROI-ROAS rates, and many many more. As new features and apps enter our daily lives, they turn into digital data and get reflected in the reports. To be able to report these new data quickly, to integrate them into our long and short term strategies by rationalizing them, and being able to do this continuously puts us ahead in the eyes of the customers.’’
Knowing that the most important purpose for brands is to establish meaningful relationships with their consumers, Mehmet believes that in the near future, detailed metrics will lose their importance, the focus will lean towards single targets, and brands will select their agencies specifically based on those targets.
We would like to thank Mehmet for taking the time to talk with us and for his precious comments and thoughts! 😻