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Business growth begins with data-driven insights and best practices. We share social media marketing insights to help teams attract, engage, and better understand their audiences.

Social media marketing experts: The ultimate list of digital marketing experts should follow in 2019

Social media marketing experts: The ultimate list of digital marketing experts should follow in 2019

Digital marketing experts are influencers who are experienced in staying updated with the latest social media trends in this rapidly changing and evolving digital world. So, getting their insight on…

Jun 07, 2019 Deniz Toprakkaya 15 min
Social media marketing
Guideline to grow followers on LinkedIn company page (without buying fake followers)

Guideline to grow followers on LinkedIn company page (without buying fake followers)
LinkedIn is a magnet for professionals and decision-makers who create their profiles, participate in industry-related groups, and communicate with others on exciting topics. If Lin...
May 15, 2019 Altynai Alamanova 12 min
LinkedInSocial media marketing
What is social media competitor analysis?

What is social media competitor analysis?
Whether you are a business owner or a marketer, social media competitor analysis is one of the first tasks you should be doing. Analyzing the competitors is highly important and...
May 01, 2019 Sirarpi Sahakyan 10 min
Social media analyticsTools
Buffer vs Hootsuite: Which tool is the best for social media management?

Buffer vs Hootsuite: Which tool is the best for social media management?
Earlier, we talked about Hootsuite and 5 alternatives to it. We included Buffer as one of them. But the Buffer vs Hootsuite question battle couldn’t go unnoticed. As a business...
Apr 29, 2019 Sirarpi Sahakyan 14 min
Social media analyticsTools
Step by step guide: The ultimate guideline to growth your subscribers on YouTube (without buying subscribers)

Step by step guide: The ultimate guideline to growth your subscribers on YouTube (without buying subscribers)
Do you remember the first time you’ve discovered the wonderland of Youtube? I do. Back in 10th grade, I managed to overhear the majority of math classes. It wasn’t the...
Apr 25, 2019 Altynai Alamanova 17 min
Social media marketingYouTube
50 Social media terms and jargon every marketing beginner should know

50 Social media terms and jargon every marketing beginner should know
The world of social media marketing terms and jargon can’t be quite overwhelming. Moreover, its rapidly changing nature makes keeping up quite challenging. This ultimate social med...
Apr 18, 2019 Deniz Toprakkaya 47 min
Social media marketing
How to manage social media crisis?

How to manage social media crisis?
The context of human interactions has been changed dramatically by the internet, and it’s critical to understand how the change influences businesses. Today a bad customer ex...
Jan 15, 2019 Altynai Alamanova 15 min
Social media marketing
How to use Instagram Stories analytics to make better Stories

How to use Instagram Stories analytics to make better Stories
For marketers strategizing to grow their brand’s Instagram account, deciphering Instagram analytics or Insights is the first significant step. You can access insights on Stories, R...
Dec 21, 2018 Altynai Alamanova 10 min
InstagramSocial media analytics
Best tools for content marketing

Best tools for content marketing
Marketers claim that content marketing is the future of digital marketing. Don’t believe them. Content marketing is already “present”. If you haven’t heard ...
Dec 12, 2018 Altynai Alamanova 17 min
Social media marketingTools
What exactly does a “social media manager” do? And how to hire the right specialist?

What exactly does a “social media manager” do? And how to hire the right specialist?
Customers expect brands to be actively present on social media. Simply creating accounts and posting some images is not enough to attract prospects to your product or service. It is...
Nov 19, 2018 Altynai Alamanova 16 min
Social media marketing