How to use Instagram question sticker to market your business?
How to use Instagram question sticker to market your business?

Instagram Stories let you create positive engagement with your followers. Question Stickers make them even more interactive! Unlike poll stickers and emoji sliders, both of which allow users to “vote” on questions that you submit when you add a Question Sticker to your Instagram Story, your audience can answer your questions or submit questions for you to answer. If you’re wondering how this handy feature can be leveraged to market your business so that you get even more leads and sales from your Instagram, this article is for you.

🧁 Worth checking article: 50+ Instagram bio ideas for your business profile

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How does the Instagram question sticker work?

You can use the Question Sticker to ask questions or to let your followers ask you questions. Your followers will then be able to see your question and can tap to reply. You can also reply to your followers’ answers – creating positive engagement with your brand.

Adding a Question Sticker to your Instagram story is easy. All you need to do is to take a few steps:

  1. Go to your Instagram account.
  2. Take a photo or video, or select it from your camera roll.
  3. Tap the sticker button right at the top of your screen.
  4. Select the “Questions” sticker 
instagram story template
instagram question sticker
  1. Type out your question you’d like to ask. It can be anything from recipe advice to a market research-related question.
  2. Then place the sticker on your photo or video
  3. Once you’re done, hit that share button, and wait for the responses to come in.

When followers view your story, they can respond by tapping the sticker and then typing an answer to your question or a question to ask you. They can actually submit a question as many times as they want, right from the sticker.

You can view the responses or the questions people submitted in your notifications panel or within your Story’s viewers list: simply open your story and swipe up. You can easily tap a submitted response to reply back to someone in a private direct message or share the response with your followers in a new Story. And the best part is when you share someone’s question (/answer), their photo and username will not be shown. Only you can see who submitted the questions (/answers).

And that’s pretty much it! Now you know the basics of using Instagram Question Sticker. So how do you use it to market your business?

How can businesses use Instagram Stories?

There are many ways to use the Instagram Question Sticker to grow your business and brand awareness. Here are five different ideas that you can implement right away.

1. Conduct your market research

72% of consumers have left an online review for a business. It means consumers aren’t shy about sharing their experiences with other potential customers on social media. Instagram Question Sticker can be used to encourage your followers to share their opinions. Reveal your customers’ desires and find out what makes them buy something or keep scrolling. This can be helpful for businesses in adapting different marketing strategies and increasing income. 

Here is an example of a question you can ask using Question Sticker for your market research purposes:

question sticker usage

By asking this question, you can find out what courses your followers would attend and do some competitor research.

🥁 Bonus: How to prepare an Instagram competitor analytics report in 5 minutes?

2. Get feedback from your audience

Question Sticker can be used as a quick and effective tool to get valuable feedback on your business. It’s important to interact with and understand your customers. They can point out your weak sides and, more importantly, strengths. Just crowdsource feedback from your followers. Here are some questions you can ask:

  • “What do you think of our new logo design?”
  • “Why would you recommend our [product name] to your friends?”
  • “What would you like to see improved in our [service name]? Is there anything missing?”

You can use the answers to make improvements in your strategy and develop sales copy around the features that your customers really like. You might even find a follower with a success story that’ll make a great case study.

Related article: How to repost an Instagram Story?

3. Answer questions about a specific product

Instagram Question Sticker can also be used as a great tool to answer customer questions in real time about any product or service of your business. Sometimes customers don’t really know why they would need your product, or they may not fully understand what it does. Especially when launching new products and services. In order to let them know what problem your product solves, you can use Question Sticker to get your followers talking and interacting with you.

4. Collect consumer pain points

Instagram Question Sticker is an excellent way to discover customer pain points so your business can offer a better solution. By analyzing the replies from followers, you may find out consumer needs and expectations, what type of product is in demand, and come up with a new solution. It also can give you ideas to properly adjust your product offerings. 

5. Share your expert advice and opinion

Showing your expertise can be a powerful strategy to build trust with your followers. Use Instagram Question Sticker to find out what your followers are curious about. This feature not only builds engagement but also increases your credibility. 

instagram question sticker

To create a sense of urgency that motivates users to participate in your Q&A you can set a time limit on how long you’re going to be online. 

Tips for answering the Sticker questions 

Use suitable visual content

When answering a question from the follower, it’s a good idea to make sure the photo or video you use is related to the question that you’re answering. Use some text or fancy GIFs to encourage your audience to discover more about your business.

Related article: How to create & upload branded GIFs to Instagram Stories? 

Conduct Q&A session with invited guest host

Twisted (@twisted) shares their recipes via eye-catching food videos. Food pages can periodically transfer account management to talented chefs and conduct Q&A sessions. This is an excellent way to diversify the content and engage more followers.

twisted question sticker usage

Related article: What is an Instagram takeover? 

You can direct people to a blog post that explains the answer in detail. Use the Swipe Up feature to direct your followers to the related product. You can also use it as a way to drive more website traffic from the platform to the related full blog posts on your site.

Related article: How to share links on Instagram in 9 ways

To sum up,

Today,  500 million people use Instagram Stories daily. So, the potential reach of your business on Instagram is huge. Instagram Stories keep the audience engaged and offer features that allow you to communicate with followers in a fun and interesting ways. As you can see, Instagram Questions Stickers let you interact with your followers in an entirely new way. If you aren’t using Questions Stickers yet, try it and level up your business.

Meerim Ruslanbekova

Meerim is a devoted digital marketing ninja who runs her own creative agency to provide solutions for customers 👩‍💻 She describes herself as flexible, quick to pick up new skills, and eager to learn from others.