TikTok search guide: All you need to know about the TikTok search menu
To search on TikTok, tap the magnifying glass in the top right corner of the Home feed, type what you want, and press Search. That one bar finds everything the...
Sociality.io Blog
A social media marketing blog for marketers, agencies, and teams who live inside social platforms, follow every trend, and turn research into smarter social media decisions.
What is a social media MCP? Set up in 1 min & chat with your data
Social media MCP is the layer that lets AI tools like ChatGPT or Claude connect to social media data, workflows, and actions through an MCP server. At a high level,…
12 best social media MCP servers in 2026
A social media MCP server connects an AI assistant to your social media management, publishing, analytics, or listening tools through the Model Context Protocol. Depending on the server, you can…
latest articles
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Everything you need to know about TikTok comments
TikTok comments are their own genre. Half the section answers the video; the other half is running an in-joke that has nothing to do with it — a half-baked brownie...
The ultimate guideline to growing your followers on Instagram (without buying followers)
Social media is close to universal in business now. 63.6% of EU enterprises with 10 or more employees used it in 2025, and among large companies, that reaches 89.1%. And...
editor's picks
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What is a social media MCP? Set up in 1 min & chat with your data
Social media MCP is the layer that lets AI tools like ChatGPT or Claude connect to social media data, workflows, and actions through an MCP server. At a high level,...
Social media analytics: Channel-by-channel guide to tracking success (2026)
When half the world is living on social feeds, social media analytics becomes less of a dashboard and more of a survival kit. 🌍✨ If you’re a marketer in 2026,...
Follower growth rate: How to calculate it & competitor benchmarks
Follower growth rate is the clearest signal of whether your audience is actually expanding, or just holding steady while the numbers sit still. And in 2026, the platform you’re on...
insights
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TikTok search guide: All you need to know about the TikTok search menu
To search on TikTok, tap the magnifying glass in the top right corner of the Home feed, type what you want, and press Search. That one bar finds everything the...
Everything you need to know about TikTok comments
TikTok comments are their own genre. Half the section answers the video; the other half is running an in-joke that has nothing to do with it — a half-baked brownie...
The ultimate guideline to growing your followers on Instagram (without buying followers)
Social media is close to universal in business now. 63.6% of EU enterprises with 10 or more employees used it in 2025, and among large companies, that reaches 89.1%. And...
product
see more
Sociality.io 2025 year in review
It’s that time of year again — our annual review. 🎈 2025 was a special year for us as Sociality.io turned 10. A decade of building, learning, shipping, and staying close to...
Sociality.io 2024 year in review
Here we go again with our annual review 🎈 Before we dive in, I want to mention that Sociality.io will be turning 10 years old in 2025—what an incredible milestone...
Sociality.io 2023 year in review
Here we go again with our annual review. The failure to mention “AI” a few times each day might lead to dire consequences—even Sundar Pichai, the CEO of Google, mentioned...
