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Strategies and our latest discoveries on building strong bonds with social media audiences.

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Social Media APIs and Best Use Cases

Social Media APIs and Best Use Cases

If the phrase API sounds alien to you, don’t fear. APIs are a common part of accessing different services on the internet. As you’ll soon realize, you probably use them…

Jun 01, 2021 Tawanda Masvikeni 11 min
Social media analyticsSocial media marketing
How to find your unicorn content?

How to find your unicorn content?
If we look at all the content you’ve published on your social media channels these past few months, we’ll find one thing. And it’s something you’ll really want to know;...
May 18, 2021 Tawanda Masvikeni 13 min
Social media analyticsTools
How to track competitors’ followers growth rate on social media

How to track competitors’ followers growth rate on social media
In social media management, competitive benchmarking is a goldmine of insights.  Brands are competing for growth, reach, engagement, and conversions—all from the same target a...
May 06, 2021 Tawanda Masvikeni 12 min
Social media analyticsTools
How to track and analyze your competitors’ content strategy 

How to track and analyze your competitors’ content strategy 
You’re competing for the same share of attention on social media.  You and other businesses in your space are trying to get engagement, brand growth, and, ultimately, sales from the...
Apr 19, 2021 Tawanda Masvikeni 9 min
Social media analyticsTools
How to track competitors’ promoted Instagram posts?

How to track competitors’ promoted Instagram posts?
You’ve probably found yourself wondering what your competitors are up to on social media, for example, on Instagram.  Often as a part of a social media analytics report, socia...
Mar 30, 2021 Tawanda Masvikeni 10 min
Instagram
Collect meaningful data for a better ROI using Sociality.io Analytics Module

Collect meaningful data for a better ROI using Sociality.io Analytics Module
Results.  That’s the name of the game when it comes to social media marketing.  And all your efforts so far have been aimed at getting better results from your campaigns:...
Jan 12, 2021 Tawanda Masvikeni 16 min
Social media analyticsTools
How to prepare an Instagram competitor analytics report in 5 minutes?

How to prepare an Instagram competitor analytics report in 5 minutes?
Conducting an Instagram competitor analysis helps you to avoid repeating the same mistakes. Instead of reinventing the wheel, start analyzing competitors’ social media performance ...
Dec 09, 2020 Meerim Ruslanbekova 9 min
InstagramSocial media analytics
Top 6 social media competitor audit tools that are worth your time

Top 6 social media competitor audit tools that are worth your time
Punching those social media numbers into spreadsheet blocks is a task most social media marketers do not fancy. If crunching numbers isn’t exactly your biggest strength and y...
Aug 25, 2020 Sirarpi Sahakyan 29 min
Social media analyticsTools
Competitor analysis benchmarking using LinkedIn analytics tools

Competitor analysis benchmarking using LinkedIn analytics tools
LinkedIn is one of the most centralized resources for businesses and their employees on the web. It is a great space to promote your brand, conduct an insightful social media...
Aug 17, 2020 Sirarpi Sahakyan 12 min
LinkedInSocial media analytics
How to nail your side project marketing? (+ Product Hunt launch template)

How to nail your side project marketing? (+ Product Hunt launch template)
Side project marketing creates brand awareness and credibility by offering a free product or service. It is a carefully crafted solution that solves your target audience’s needs an...
Jan 14, 2020 Hasan Toprakkaya 11 min
Social media marketingTips/How to