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Strategies and our latest discoveries on building strong bonds with social media audiences.

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7 best Sprout Social alternatives in 2026: Reviews, pros, cons & pricing

7 best Sprout Social alternatives in 2026: Reviews, pros, cons & pricing

Sprout Social is one of the most trusted names in social media management, especially if you need a solid publishing calendar, a unified inbox, and reporting that doesn’t embarrass you…

Feb 05, 2026 Berfin Cezim 67 min
Tools
2026 AI in social media marketing report: Survey findings + AI checklist

2026 AI in social media marketing report: Survey findings + AI checklist
AI is now baked into social media marketing—but teams are using it in very different ways, and the “right” workflow still isn’t obvious. We surveyed agency and in-house marketers about...
Jan 26, 2026 Berfin Cezim 36 min
AI in social media marketing
AI social listening: The art of decoding the Internet’s mood swings

AI social listening: The art of decoding the Internet’s mood swings
You need to be the king of social listening. Today is faster than yesterday, and you can’t miss a signal. Sentiment spikes in minutes. TikTok trends can flip brand perceptions...
Nov 20, 2025 Berfin Cezim 29 min
AI in social media marketing
Social media analytics: Channel-by-channel guide to tracking success (2025)

Social media analytics: Channel-by-channel guide to tracking success (2025)
When half the world is living on social feeds, social media analytics becomes less of a dashboard and more of a survival kit. 🌍✨ If you’re a marketer in 2025,...
Oct 07, 2025 Berfin Cezim 54 min
Social media analytics
Instagram analytics cracked: Your 2025 guide to advanced strategy & metrics (+PDF)

Instagram analytics cracked: Your 2025 guide to advanced strategy & metrics (+PDF)
You must know what’s changed with Instagram analytics in 2025, whether you’re running a small shop, managing campaigns for clients, or scaling an enterprise team.Views are now the ...
Sep 22, 2025 Berfin Cezim 49 min
Social media analytics
Social Media APIs and Best Use Cases

Social Media APIs and Best Use Cases
If the phrase API sounds alien to you, don’t fear. APIs are a common part of accessing different services on the internet. As you’ll soon realize, you probably use them...
Jun 01, 2021 Tawanda Masvikeni 11 min
Social media analyticsSocial media marketing
How to find your unicorn content?

How to find your unicorn content?
If we look at all the content you’ve published on your social media channels these past few months, we’ll find one thing. And it’s something you’ll really want to know;...
May 18, 2021 Tawanda Masvikeni 13 min
Social media analyticsTools
How to track competitors’ followers growth rate on social media

How to track competitors’ followers growth rate on social media
In social media management, competitive benchmarking is a goldmine of insights.  Brands are competing for growth, reach, engagement, and conversions—all from the same target a...
May 06, 2021 Tawanda Masvikeni 12 min
Social media analyticsTools
How to track and analyze your competitors’ content strategy 

How to track and analyze your competitors’ content strategy 
You’re competing for the same share of attention on social media.  You and other businesses in your space are trying to get engagement, brand growth, and, ultimately, sales from the...
Apr 19, 2021 Tawanda Masvikeni 9 min
Social media analyticsTools
How to track competitors’ promoted Instagram posts?

How to track competitors’ promoted Instagram posts?
You’ve probably found yourself wondering what your competitors are up to on social media, for example, on Instagram.  Often as a part of a social media analytics report, socia...
Mar 30, 2021 Tawanda Masvikeni 10 min
Instagram