Forging meaningful connections as strategic partners and true allies

In pursuit of next-gen ideas, transforming brands through data and expertise

In the ever-evolving world of digital marketing, partnerships that stand the
test of time are rare gems. We had the pleasure of sitting down with two seasoned experts who have been at the forefront of shaping brands' digital presence. Meet Uğur Deral, the Social Media Director at Alaaddin Agency with 10 years of sector experience, and Ozan Demirci, the Data Analytics and Insights Director, boasting 15 years in digital marketing.

Both Uğur and Ozan have a long-standing relationship with Sociality.io, having utilized the platform across different agencies throughout their careers. They work under Alaaddin, established in 2003 and based in Istanbul, now operating with a hybrid and remote work model with over 120 team members.

Along with other departments, the agency serves an impressive roster of clients across various sectors, including BEIN channels, Tchibo, Sanofi, P&G, Mondelez, and Weber, crafting tailored marketing and advertising strategies for each brand by combining data-driven insights with its expertise. They use Sociality.io with a dedicated team of six, managing 19 social media accounts.

When asked about their favorite sector to work with, Uğur couldn't help but smile as he mentioned FMCG. ”It is more fun,” he explained. ”While every brand has its constraints, this sector tends to be more permissive and even encouraging when it comes to playful social media content.”

Ozan appreciates the self-explanatory texts, graphs, and overall ease of use of our interface: ”Everything is so transparent. In the past, I used to spend extra time deciphering reports from other tools. But with Sociality.io, everything is clear.” Uğur also praises the platform's intuitive design: ”The UX design is incredibly easy. It's very straightforward for our junior team members to learn and adapt to.”

Uğur particularly values the detailed breakdowns in the Analytics module. He highlights how Sociality.io presents secondary and tertiary needs as part of a cohesive whole, enabling them to provide more comprehensive and valuable insights to their clients.

The team at Alaaddin Agency emphasizes the quality and usability of the data provided by Sociality.io. They find everything in the platform to be very clear, open, and understandable, allowing them to easily add their expert commentary to the reports. This clarity enhances the effectiveness of the reports they present to their clients.

The Sociality.io team's quick and warm communication is highlighted as a significant advantage for Alaaddin Agency. The agency notes that rapid communication is crucial for its operations, and this kind of interaction with Sociality.io is highly appreciated.

They also value the weekly newsletters from Sociality.io. They find the weekly frequency to be ideal, with content that is original and informative. The newsletters are considered worth saving and beneficial both for the agency's work and for personal development. This regular flow of information helps the agency stay on top of current trends and deliver the latest developments to their clients as well.

Alaaddin Agency makes extensive use of Sociality.io's various modules. They frequently utilize our Analytics module. The Competitor Analysis module also plays a crucial role in their strategic decision-making process.

They view Sociality.io not just as a platform, but as a strategic partner. Ozan articulates this relationship: "There's a foundation of trust in this partnership. The trust we share with our brands, we also share with Sociality.io.” Uğur expands on the importance of this strategic partnership: "It's a long-term commitment that requires great alignment, where both parties are running towards the same long-term goals. The relationship between Alaaddin and Sociality.io truly embodies this definition."

Both Uğur and Ozan have extensive experience with various tools in the market. They acknowledge that while the competition is getting fiercer and every tool is improving, Sociality.io continues to differentiate itself, especially regarding user experience.

We extend our heartfelt thanks to Uğur Deral and Ozan Demirci for taking the time to share their experiences and insights with us. This enlightening conversation has provided a deeper understanding of the dynamics behind the successful collaboration between Sociality.io and Alaaddin Agency, showcasing how the right partnership can elevate social media management to new heights.