Boosting operational efficiency in daily workflows

Elevating client strategies with 360-degree solutions

Zeynep Keleş's academic and professional journey began in journalism, photography, and cinema. Over time, her interests shifted towards social media, and in early 2014, while abroad, she began to explore this field more deeply. Upon returning to her home country Türkiye a few years later, she transformed this interest into a professional career in the social media sector.

Zeynep's experience with social media management tools is extensive. Since 2016, she has researched various platforms, used trial versions of different tools, and worked with specific tools requested by clients. After all these experiences, Sociality.io stands out as the premier platform for her. "Sociality.io is the only tool that meets both my personal and professional expectations," she says. "One of its most striking features is its broad coverage of social media platforms. Sociality.io provides users with a holistic view by displaying multiple social media platforms, competitor lists, positive and negative comments, and analytical data in a single interface."

Currently, Zeynep has been with Gricreative for 3.5 years, where she's been actively using the Sociality.io platform since day one. As the Social Media Team Lead, she's part of an eight-person team, utilizing Sociality.io to manage and analyze strategies for brands.

Gricreative, founded in 2003, is a creative agency providing services across both digital and print media, offering 360-degree solutions tailored to their clients' needs. With a dynamic team of 55, the agency works with B2C, B2B, and corporate clients such as TSKB, Red Bull Türkiye, Sony, British American Tobacco, HDI Sigorta, Katılım Emeklilik, Siemens Healthineers, Hilton, always striving to produce work that reflects their unique dynamics.

For Gricreative, Sociality.io offers a range of standout features. The platform allows for comparison between two different date ranges, clearly showing changes over time. Its ability to display graphs comprehensively makes it easier to grasp the overall picture of the data. The comprehensive Competitor Analysis capability enables Gricreative's teams and clients to better understand their market position and shape their strategies accordingly.

The Analytics module gives the agency an advantage in historical reporting and developing future strategies. The insights and data provided by Sociality.io, which specific platforms don't offer, help Gricreative provide more comprehensive analyses to their clients. The Listening module contributes to more efficient management of Gricreative's daily operations.

According to Zeynep, the platform's rapid update and information system allows the agency to closely follow the latest developments in the social media world and platform changes. “I love your update speed,” Zeynep says with a smile. Sociality.io's monthly Beyond Beta emails and instant pop-up notifications on the interface after each change quickly inform users of new features. This proactive approach enables Gricreative to immediately adopt and implement the latest tools and improvements offered by the platform.

Another advantage is the ability to quickly fulfill comprehensive requests, such as a client's demand for annual comparative reports, through Sociality.io. “Managing comments from a single platform in moderation processes is also a great convenience,” adds Zeynep. Meanwhile, Sociality.io's fast and effective customer support service ensures that Gricreative can quickly resolve any issues or questions they encounter. This guarantees uninterrupted workflow for the agency and maintains client satisfaction.

Gricreative has succeeded in increasing efficiency and effectiveness in social media management with Sociality.io. The platform contributes to improving both the agency's internal processes and client relationships. We thank Zeynep for this insightful conversation and wish Gricreative continued success in their endeavors.