Powering digital
ecosystems with
Sociality.io

Blending creativity and technology to grow brands across industries

For over 24 years, Firewater has been shaping the digital landscape in South Africa and beyond. Founded by Mark Stecker and Alon Berman in 1998, the agency began as a web design and development studio. Today, it stands as a full-service digital marketing agency, delivering end-to-end solutions—from strategy to execution—for clients across a broad range of industries.

Mark, who has a creative background, and his partner an engineer, built Firewater on the synergy between design and technology. “When we approach digital strategy, we see it as an entire ecosystem,” Mark explains. That ecosystem includes websites, social media, paid media, email marketing, RSVP systems, and more—an integrated approach tailored to each client's specific needs.

With experience spanning industries—from hygiene products and confectionery to steel manufacturing and e-commerce—Firewater thrives on the ability to transfer insights across sectors. “Working with such a diverse client base helps us apply learnings from one space to another,” says Mark. “Some clients require full-service digital support, while others bring us in on a project basis.”

The team includes 20 in-house experts and a network of freelance specialists, with 5–6 people focused on social media. Sociality.io plays a key role in their daily workflow for large brand accounts.

Before adopting Sociality.io, Firewater was using another social media management platform. “It was good at the time, but we hit a wall—especially with reporting,” says Mark. “We were specifically looking for a tool that could display paid media reach and engagement directly in the reports. That was the key reason we started exploring new platforms.”

“We needed something more robust and flexible, with strong customer support. That’s what we found in Sociality.io,” says Mark.

The ability to respond quickly to conversations is another standout feature of Sociality.io. With the Engage module, the team can manage engagement across multiple platforms using a centralized inbox with real-time updates and clear labeling, boosting both speed and efficiency.

Firewater’s experience with Sociality.io has been refreshingly collaborative. “You’re perceptive, open to change, and you listen to feedback,” Mark emphasizes. “Compared to other platforms, Sociality.io is incredibly stable. And your support team is hands-on—something we really value.”

We would like to thank Mark and the entire Firewater team for trusting us. We’re excited to continue building great things together.