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Ingo is a Türkiye-based agency located in Izmir that has been providing media buying and creative services for over 15 years. Known for its fast-paced workflow and high-quality projects, the agency plays an active role in developing brands’ digital content and corporate identities, managing both digital and offline content production processes. Its diverse client portfolio includes local and global brands such as Forum Bornova AVM, BASF Global Agricultural Solutions Türkiye, Üniteks, Chiron Group Türkiye, MT Helmets Türkiye, TROY, and SUN Chemical, as well as companies from various industries, ranging from textile firms to leading names in construction.

Aral Yıldırım, who graduated from Ege University with a major in Advertising in 2018, decided to pursue a career in social media. Passionate about writing and content creation, he explains that his specialization in social media took shape with his first professional experience. Currently working as Content Director at INGO, Aral had the opportunity to use Sociality.io in previous agencies as well and highlights how the platform consistently stands out as an efficient and user-friendly tool. INGO’s social media team consists of seven members, and Sociality.io is an integral part of their management processes.

“Sociality.io’s reporting system is one of the features that benefits us the most,” says Aral. “While manually compiled reports may sometimes overlook critical details, the reports we generate through Sociality.io allow us to catch insights much more easily.” He explains that this capability plays a crucial role in maintaining trust between the agency and its clients, ensuring brand performance is analyzed more accurately, and making meetings “much smoother and more efficient.”

“The comprehensive database feature allows us to analyze past projects in detail and quickly provide brands with the necessary information,” Aral adds. “Having instant access to the question, ‘What have we done for this brand over the past year?’ makes our process management much easier.”

Another key advantage for INGO is Sociality.io’s responsive customer support. “Whenever we encounter an issue with the tool, we receive quick and clear answers,” he explains. “This fast support helps us continue our work without interruptions.”

The agency also benefits from Sociality.io’s weekly social media and digital marketing newsletters, as well as update emails that introduce new platform features. “These updates make it easier for us to keep up with innovations and adapt our brands to new features quickly,” Aral adds. By offering faster, more efficient, and well-organized social media management solutions, Sociality.io plays a crucial role in INGO’s strategic decision-making processes.

A huge thank you to Aral Yıldırım for sharing his valuable insights with us. Our conversation provided a deeper understanding of how Sociality.io empowers INGO’s social media strategy, setting new standards for efficiency and collaboration.