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Streamlining engagement and gaining trust with Case Studies - Koctas - Yagmur Dortboluk

Yağmur Dörtbölük

Social Media Specialist case study - Mixtiles



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Istanbul, Türkiye



The #1 home improvement retailer in Türkiye

Koçtaş, Kingfisher’s joint venture in Türkiye, provides services with large-format Koçtaş stores and small-format Koçtaş Fix stores in many cities. And today the company is reaching all cities through its website. Koçtaş offers a wide range of products from various domestic and import brands, providing customers affordable prices and convenient payment options. Their selection includes decorative home, office, and garden items, furniture, home textiles, kitchen and bathroom essentials, ceramics, paints, and parquets, available both in stores and on digital platforms.

Bringing her experience from previous agency roles, Yağmur embraced's advanced Analytics and Competitor Analysis modules upon joining Koçtaş. For the past three years, has been an essential part of her toolkit. Automating reporting, analysis, and moderation liberated her from the challenges of manual work. " truly saves lives," she enthusiastically exclaims, highlighting the platform's indispensable role in her daily tasks.

Within the Brand Communications Department at Koçtaş, Yağmur collaborates with a talented team of 9 professionals who are responsible for managing social media, digital marketing and content marketing. Complementing the in-house team, Koçtaş also partners with creative and media-buying agencies, fostering a vibrant online presence.

Koçtaş proudly boasts an impressive social media presence, with over 1 million followers on Instagram, 825K followers on Facebook, 358K subscribers on YouTube, and an enthusiastic following of more than 168K on TikTok. A company driven by data, Koçtaş relies on to present precise, accurate, and timely insights during crucial meetings. [object Object], says Yağmur.

One of Yağmur's most cherished features of is its scheduling functionality, allowing her to effortlessly plan and schedule posts and stories for the entire week. This streamlined content management approach provides her unparalleled convenience and peace of mind. Additionally, she lauds the comprehensive reporting that presents stories and posts alongside their metrics in a visually appealing manner. This allows her to effortlessly share detailed reports during meetings without needing additional beautification. The efficiency gains have been remarkable, reducing her reporting process from three hours to just 15 minutes.'s partnership with Koçtaş has empowered Yağmur and her team to enhance their social media management, ensuring top-notch performance and the continued growth of their online presence.

We would like to thank Yağmur for the time you’ve spared us and we wish you luck in your future career!

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