and their Sociality.io experience.
İsmail Postalcıoğlu
Social Media Director SesliHarfler linked by Isobar

Starting its life in digital services, Sesli Harfler – Linked by isobar today is a full-service agency that provides all-around services to all its customers with brands such as P&G, Nescafe, and Philip Morris in its portfolio. As a part of the Dentsu Aegis Network since last May, Sesli Harfler continues to provide social media services to its 15 brands. Social Media Director İsmail Postalcıoğlu from Sesli Harfler talked about the experience they had with Sociality.io for you.

What brands are you currently working with for social media management?

We provide social media services to 15 brands including Nescafe, P&G, İpana, ALO.

So what are the main features of these services?

We manage the entire process of creative content production, moderation and reporting for our social media brands. Also, we perform processes such as strategy management planning and direct crisis management when necessary. We also have a studio in our agency. We can also produce video content here for our brands' projects.

What is the role of Sociality.io in performing these processes?

The structuring of our social media team is in the form of groups. We work in groups as the content team, the analyst team, and the moderation team. The tool that we are using is the backbone of all these processes for them to all work in coordination. We care a lot about the performance of the tool. Sociality.io does not have a feature that we do not actively use. There's only a difference in intensity. We use content input, moderation and reporting sections much more intensively. I can say that the listening section is used less than the others. As we are not an agency that provides monitoring service as a primary feature, we use it in case of need for the campaigns. What we do is to listen when it is needed for a campaign for the brands to which we offer creative and social media services. Competitor analysis is also a panel that is used in the same way if needed. However, the fact that the tool has a skill with broad perspective makes our job easier. If we only had just a few of these services, we would have to do it manually or get support from another tool for the rest of the operations. This is not something we would prefer.

What is the feature you are most satisfied with while using Sociality.io?

I have used other tools in places where I have worked before. We also have colleagues who have experienced other tools in the same way. The most important issue for us is the ease of use of Sociality.io; in other words, providing a good user experience. Sociality.io's interface is relatively more practical and easy to use when compared to other tools. This is a bit of my prioritization, but I believe in that no matter how good a service you offer, or how good the functionality of a product is, if you have a bad interface it will slow you down and cause errors. These errors will also reset everything else. Our objective is that tool is working correctly at this point. The content should be shared in 2 if planned as such. If not, it is not only our problem but also the problem of the brand. To ensure the satisfaction of all our brands, Sociality needs to be regularly updated. You already have managed very well until the moment. I know from my past experiences, managing APIs is a challenging task. It is critical to us for you to be able to follow the updates there regularly and to adapt them quickly.

How did Sociality.io affect your working efficiency? Can you say that you have less workload or the planning became easier?

In fact, an agency that started using the tool at a later date could provide a more interesting answer to this question. :) However, since we have been using the tool from the beginning, which was already actively used when I came here 8-9 months ago, I can make that comparison only through an imaginary situation where we do not use Sociality.io. But I can say that during the period that we have experienced it, it eased the workload. Of course, there are degrees to the lesser workload in accordance with the tasks that are carried out. As I said a little while ago, we use all the features. But the frequency of their use changes. For example, when I evaluate it from the viewpoint of reporting, it was previously more difficult to report from social media platforms. It was not easy to obtain specific data from Twitter and Facebook. You know the old interface of Facebook. It offered you three pieces of data and said to find the rest if you can. I can say that reporting was a more critical issue back then. When I look at our processes now, Sociality.io makes our life easier mostly on moderation. Of course, there is also the fact that content input is stable and secure.

Are you pleased to be working with the Sociality.io team?

I have used other tools in places where I have worked before. We also have colleagues who have experienced other tools in the same way. The most important issue for us is the ease of use of Sociality.io; in other words, providing a good user experience. Sociality.io's interface is relatively more practical and easy to use when compared to other tools. This is a bit of my prioritization, but I believe in that no matter how good a service you offer, or how good the functionality of a product is, if you have a bad interface it will slow you down and cause errors. These errors will also reset everything else. Our objective is that tool is working correctly at this point. The content should be shared in 2 if planned as such. If not, it is not only our problem but also the problem of the brand. To ensure the satisfaction of all our brands, Sociality needs to be regularly updated. You already have managed very well until the moment. I know from my past experiences, managing APIs is a challenging task. It is critical to us for you to be able to follow the updates there regularly and to adapt them quickly.

Are there any opinions or recommendations that the Sesli Harfler – Linked by isobar team would like to convey to the Sociality.io team?

Of course, we can give suggestions and comments for improvement specific to the product. But besides that, we are very pleased with the care you have shown us, and we would like it to continue. :)