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Enhancing customer engagement and efficiency: Svenska Spel's journey with


Svenska Spel

Employee count

1,000 - 5,000

Website link


Stockholm, Sweden


Gambling Facilities and Casinos

Key features used

Ludvig Hägglund

Customer communicator, Shift manager

A state-owned company operating in the regulated gambling market in Sweden

Svenska Spel caters to a broad customer base of lottery players. With a team of 35 professionals in their CRM department, they prioritize effective customer communication and seamless engagement.

Ludwig, a Customer Communicator with nearly four years of experience at the company, and Henrik, a Business Developer with five years of expertise, play vital roles in Svenska Spel's success.

Utilizing's Engage module, Svenska Spel efficiently manages 30 pages on the platform, including subbrands and diverse product pages such as betting, sports news, and lottery. With 26 users on board, the team benefits from the platform's comprehensive features to engage with customers and prospective clients effectively.

Before embracing, Svenska Spel used another tool for customer engagement. However, the previous tool fell short, lacking essential features that were vital to the company's communication strategies.'s versatile functionalities filled these gaps, prompting Svenska Spel to make a seamless transition.

[object Object] With a more structured interface and a host of utilities, the team effortlessly navigates the platform, making engagement a seamless process. The Engage module's capabilities empower them to interact with customers and prospects efficiently.

By embracing the Engage module and leveraging its rich features, they have streamlined their communication processes and enhanced overall efficiency. As they continue to use to its fullest potential, Svenska Spel looks forward to an even more successful future in the regulated gambling market of Sweden!

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