Medha Singh

A collection of 24 articles

Medha is a content writer and has worked in B2B and B2C communication across industries including digital marketing, health tech, SaaS, and manufacturing. She’s on a quest to indulge readers in content that sparks their interest.

19 essential app marketing strategies for 2024

19 essential app marketing strategies for 2024

So, you have built a mobile app that holds incredible potential. You want that app to appear in the top search results in the app stores and gain loyal customers. ...
Marketing APIs for enterprises to transform marketing operations

Marketing APIs for enterprises to transform marketing operations

APIs play a critical role in enhancing your day-to-day internet experience. Whether it is finding economical flight tickets, sharing an article from a blog site on your social medi...
Sharpen your strategy with social media report templates

Sharpen your strategy with social media report templates

Planning, organizing, scheduling, and reporting… are all part of a digital marketer’s day-to-day job. Often, creating a social media report may feel like doing a whole team’s work,...
AI meets marketing: 10 AI marketing tools to transform marketing

AI meets marketing: 10 AI marketing tools to transform marketing

Digital marketers and strategists are no strangers to artificial intelligence for marketing, especially after the unprecedented success of ChatGPT (Open AI). In fact, a 2022 global...
The future of social media: Revolutionary changes and predictions

The future of social media: Revolutionary changes and predictions

Be it marketers, businesses, or users—everyone wants to stay on top of the trends, and for that matter, the future of social media continues to command attention. Incessant changes and...
What is CPM (cost per mille), and why should you care about it?

What is CPM (cost per mille), and why should you care about it?

When you run digital campaigns, you need to know their impact on your target audience. It is equally important to know how to make use of your budget so that...
Direct Message (DM) explained: Details and best practices for social DM

Direct Message (DM) explained: Details and best practices for social DM

Writing emails or calling the hotline number to enquire about products or services seem to be passe. With DMs or direct messages taking the limelight as the preferred method of...
How to stream on YouTube like a pro: Your complete guide

How to stream on YouTube like a pro: Your complete guide

Live streaming offers huge potential for content creators and digital marketers. In fact, the live video streaming market is expected to be valued at USD 330.51 billion by 2030. As...
How to see post insights on Instagram?

How to see post insights on Instagram?

Want to improve your presence and performance on Instagram? You need to take the guesswork out of your Instagram strategy and understand more about your audiences and their likes. This...