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X/Twitter analytics guide 2026: How to check, track, and report performance

X/Twitter analytics guide 2026: How to check, track, and report performance

X/Twitter still attracts around 586 million monthly active users in 2026, according to Statista. It remains one of the biggest social platforms for brands that want visibility, engagement, and direct conversations with…

Feb 20, 2026 Berfin Cezim 34 min
Social media analyticsTwitter
7 competitive benchmarking tactics to measure your social media performance

7 competitive benchmarking tactics to measure your social media performance
In 2026, more than 5.66 billion people around the world are active on social media, representing nearly 70 % of the global population — a clear sign that social platforms remain ce...
Feb 20, 2026 Tawanda Masvikeni 26 min
Social media analyticsTips/How to
Facebook analytics 2026: tools, metrics, reports + free template

Facebook analytics 2026: tools, metrics, reports + free template
Back in 2021, Facebook made a move that caught a lot of marketers off guard: it pulled the plug on its standalone Facebook Analytics tool. As of July 1, 2021,...
Feb 19, 2026 Berfin Cezim 37 min
FacebookSocial media analytics
Brand authenticity in 2026: How and why to build a brand

Brand authenticity in 2026: How and why to build a brand
A Twitter #RealTalk report revealed that 80% of consumers agree they don’t mind being sold products on social media, provided it’s “fun, useful, entertaining, informative, or moves...
Feb 11, 2026 Nicola Wylie 28 min
Social media marketing
How to edit TikTok videos: 4 creative tips and 6 editing tool suggestions

How to edit TikTok videos: 4 creative tips and 6 editing tool suggestions
If you’ve recently decided to harness the power of TikTok for your business, it’s vital to learn how to create quality content. The higher the quality of your content, the...
Feb 11, 2026 Rebecca MacFarlane 13 min
TikTok
Viral marketing 101 with campaigns analyzed

Viral marketing 101 with campaigns analyzed
Millions of people hearing about your brand for free is every brand’s dream. But before you rush to your marketing team and demand, “One viral content to go, please,” let’s...
Feb 03, 2026 Sirarpi Sahakyan 29 min
Social media marketing
A superhuman guide to Instagram search and its hidden features

A superhuman guide to Instagram search and its hidden features
Instagram hit 3 billion monthly active users in September 2025, making it one of the largest discovery platforms for brands to build awareness, connect with audience...
Dec 22, 2025 Medha Singh 18 min
Instagram
Best 15 social media analytics tools for smarter reporting in 2025

Best 15 social media analytics tools for smarter reporting in 2025
Today, social media analytics is the foundation of how businesses understand audiences, shape strategies, and prove results. And you know what? It’s only becoming more important ev...
Dec 03, 2025 Berfin Cezim 44 min
Tools
YouTube analytics guide 2025: How to read, track, and grow your channel

YouTube analytics guide 2025: How to read, track, and grow your channel
When you open YouTube Studio and stare at a dashboard full of numbers, it can feel a little like reading tea leaves with autoplay turned on. 🍵📊 Views rise, then...
Oct 13, 2025 Berfin Cezim 53 min
Social media marketingYouTube
Social media analytics: Channel-by-channel guide to tracking success (2025)

Social media analytics: Channel-by-channel guide to tracking success (2025)
When half the world is living on social feeds, social media analytics becomes less of a dashboard and more of a survival kit. 🌍✨ If you’re a marketer in 2025,...
Oct 07, 2025 Berfin Cezim 55 min
Social media analytics