X/Twitter still attracts around 586 million monthly active users in 2025, according to Statista. It remains one of the biggest social platforms for brands that want visibility, engagement, and direct conversations with…
LinkedIn analytics will be your operating system for LinkedIn: it tells you what works, what doesn’t, what wastes budget, and where to double down. To perfectly comprehend th...
The Snapchat Generation now has around $4.4 trillion in spending power. And on average, users spend about 52 minutes per day on Snapchat, making it the third most-used social media...
Back in 2021, Facebook made a move that caught a lot of marketers off guard: it pulled the plug on its standalone Facebook Analytics tool. As of July 1, 2021,...
Today, social media analytics is the foundation of how businesses understand audiences, shape strategies, and prove results. And you know what? It’s only becoming more important ev...
When you know TikTok analytics from inside to outside, you’ll be proficiently swimming in a 1.59 billion-person sea. (That’s roughly 20% of the world’s population. 😱) So, you’d bet...
Instagram changed the rules. Since April 2025, Reels analytics metrics like Plays and Impressions are out; Views are the new baseline. This affects everything from engagement rate ...
Got 14 minutes? We’ll show you how to repost a Story on Instagram and why your business should leverage Regrams in 2024. Since its launch in 2016, Instagram Stories has...
Whether you are a business owner or a content creator, you need to navigate competition in the world of social media to stand out. And for that having a strong...
In 2024, the power of TikTok is undeniable. In less than five years, the platform has grown immensely in popularity and become one of the most significant online marketing channels...