Insights

Instagram Reels analytics decoded: Prepare better reports & reels in 2026

Instagram Reels analytics rules have changed. Since April 2025, Reels analytics metrics like Plays and Impressions are out; Views are the new baseline. This affects everything from...

Feb 23, 2026 Berfin Cezim 34 min

Instagram Social media analytics

X/Twitter analytics guide 2026: How to check, track, and report performance

X/Twitter still attracts around 586 million monthly active users in 2026, according to Statista. It remains one of the biggest social platforms for brands that want visibility, eng...

Feb 20, 2026 Berfin Cezim 34 min

Social media analytics Twitter

7 competitive benchmarking tactics to measure your social media performance

In 2026, more than 5.66 billion people around the world are active on social media, representing nearly 70 % of the global population — a clear sign that social platforms remain ce...

Feb 20, 2026 Tawanda Masvikeni 26 min

Social media analytics Tips/How to

Facebook analytics 2026: tools, metrics, reports + free template

If Facebook analytics feels more complicated than it used to, there’s a reason for that. Meta’s insights are spread across different dashboards, and the numbers don’t always tell t...

Feb 19, 2026 Berfin Cezim 39 min

Facebook Social media analytics

Brand authenticity in 2026: How and why to build a brand

A Twitter #RealTalk report revealed that 80% of consumers agree they don’t mind being sold products on social media, provided it’s “fun, useful, entertaining, informative, or moves...

Feb 11, 2026 Nicola Wylie 28 min

Social media marketing

How to edit TikTok videos: 4 creative tips and 6 editing tool suggestions

If you’ve recently decided to harness the power of TikTok for your business, it’s vital to learn how to create quality content. The higher the quality of your content, the...

Feb 11, 2026 Rebecca MacFarlane 13 min

TikTok

Viral marketing 101 with campaigns analyzed

Millions of people hearing about your brand for free is every brand’s dream. But before you rush to your marketing team and demand, “One viral content to go, please,” let’s...

Feb 03, 2026 Sirarpi Sahakyan 29 min

Social media marketing

A superhuman guide to Instagram search and its hidden features

Instagram hit 3 billion monthly active users in September 2025, making it one of the largest discovery platforms for brands to build awareness, connect with audience...

Dec 22, 2025 Medha Singh 18 min

Instagram

Best 15 social media analytics tools for smarter reporting in 2025

Today, social media analytics is the foundation of how businesses understand audiences, shape strategies, and prove results. And you know what? It’s only becoming more important ev...

Dec 03, 2025 Berfin Cezim 44 min

Tools