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How to Use Instagram Stories Analytics?

Introduction

400 Million people use Instagram Stories every day. Stories have become a powerful channel for businesses to engage with their clients, increase brand awareness and even make sales.

However, if you are already investing your time and effort in Stories, you need to measure the performance. Most business owners misunderstand Stories analytics and misinterpret the results. Instagram Insights, an inbuilt Instagram stories analytical tool, is more comprehensive than just finding out which video, gif or photo performed the best.

So what is it?

Understanding how your content is performing is only possible by tracking key Instagram Stories metrics over a period of time. By understanding what your audience wants, preferred timing of publishing, and demographic data you can improve your content strategy and drive more traffic as well as sales.