Lal earned her Bachelor’s degree in Business Administration from Koç University, Istanbul 🎓 She works as the newsletter and case-study editor at Sociality.io, while continuing to lead creative and editorial projects for hospitality groups in and out of Türkiye 👩💻 Alongside her digital practice, Lal is also a ceramic artist and runs her own studio, where she creates hand-built chamotte clay works—ranging from restaurant and hotel commissions to limited-edition artistic pieces.
Today we’ll discuss the most important social media KPIs you should track. You’ll see the most must-have KPIs here, but remember that according to your brand’s current needs and future...
Let’s admit it – we all get a thrill when we get an Instagram DM. As social media marketers, we come by it naturally; after all, Instagram DMs offer an...
Hey there. First off, congrats on setting up and running your small business, and good luck! As a small business owner myself, I can only imagine how many hands-on tasks...
There are different reasons why you might want to post on Instagram from your computer. For starters, as a social media manager, your company’s or clients’ assets are most likely...
Behind every Instagram direct message, there is always a real person who took his/her time to reach out to you. Whether you are managing a small Instagram shop or a...
Social media marketers move fast. Because the world moves fast. Today we will give you some tools you can use in order to manage your time efficiently and professionally. If...
Vanity metrics don’t really say a lot about your business’ health and/or growth. They offer feel-good numbers without providing you any actionable context. They are typically easil...
For social media marketers, user attention and interaction are essential. While customer engagement is becoming increasingly difficult to achieve, many brands are addressing this c...
Community managers face great difficulties in guiding discussions, prompting members to participate and voice their opinions. Without proper community management tools, it can be h...
