A collection of 34 articles Nicola Wylie
Custom emoji maker: Tips to create, best practices, and tool suggestions

Custom emoji maker: Tips to create, best practices, and tool suggestions

You heard it here first: words are so last century. Ok, maybe the art of language isn’t dead just yet, but it’s hard to argue with the rise in popularity...
Metaverse Marketing: The future is explained

Metaverse Marketing: The future is explained

It’s time to leave mundane marketing strategies at the door and enter a world of avatars, pixels, and virtual reality. Once a distant dream, the launch of the Metaverse has...
WeChat marketing 101: How to use WeChat for business

WeChat marketing 101: How to use WeChat for business

Boasting over one billion active users worldwide, WeChat is one of the most-used social media messaging apps on the planet. And before you write it off as just another app...
TikTok Text to Speech: A game-changing feature to use

TikTok Text to Speech: A game-changing feature to use

With one hundred and fifty million monthly active users in the US alone, it’s hardly surprising so many businesses are leveraging the platform to reach new audiences. However, so much...
Instagram Story hacks to make your Instagram Stories POP

Instagram Story hacks to make your Instagram Stories POP

Let us paint a picture for you. You’re mindlessly doom-scrolling through your Instagram stories after a long day when all of a sudden, a splash of color and creativity (and...
Glossary: Marketing funnel from top to bottom

Glossary: Marketing funnel from top to bottom

Attracting and converting customers is a top priority for just about every business on the planet. But, considering 96% of visitors to your website isn’t ready to make a purchase,...
What is Discord? The ultimate guide for businesses 

What is Discord? The ultimate guide for businesses 

Whether you’re a Discord sage or a total newbie, we’re here to show you how to use Discord for business.  Social media buffs assemble; there’s a new(ish) kid on the...
Leveraging YouTube Shorts for your business: The whats, hows, and whys

Leveraging YouTube Shorts for your business: The whats, hows, and whys

YouTube Shorts are the new kids on the block. We look at what they are, why your brand needs to use them, and how to successfully leverage them for maximum...
Snapchat emoji meanings: What you need to know in 2024

Snapchat emoji meanings: What you need to know in 2024

Fun fact: the Snapchat Generation now has around $4.4 trillion in spending power. If this figure tells us anything, it’s that your business should be leveraging the app to drive...