A collection of 29 articles Rebecca MacFarlane
GIFs explained: How to make a GIF for 5 different formats and more

GIFs explained: How to make a GIF for 5 different formats and more

Simple yet effective GIFs are a creative and eye-catching way of promoting your brand on social media. Although they are now seen as a key part of Internet culture, GIFs...
2024 Instagram algorithm explained: Ways to hack the algorithm

2024 Instagram algorithm explained: Ways to hack the algorithm

Hoping to get more eyes on your Instagram content this year? The key to your success lies in understanding one very important element of the app: its algorithm. Powerful and...
Photo dump meaning: Inside the trend dominating Instagram

Photo dump meaning: Inside the trend dominating Instagram

Anyone who has been on social media in 2023 has likely seen one trend popping up on their feeds time and time again: the photo dump. Photo dumps have risen...
How to delete an Instagram account 

How to delete an Instagram account 

Instagram is one of the most prolific social media platforms we know today, and, as a result, many businesses have flocked to it to reach customers. However, social media marketing...
Explained: How to calculate and boost Instagram engagement rate

Explained: How to calculate and boost Instagram engagement rate

In the world of social media marketing, there are several social media metrics that are important to track, from reach to impressions to conversion rate. Without question, one of the...
How long can a Reel be on Instagram? The optimum IG Reels length for engagement

How long can a Reel be on Instagram? The optimum IG Reels length for engagement

Posting on Instagram is an integral component of any social media marketing strategy. What started as a simple photo-sharing app in 2010 has skyrocketed to one of the most powerful...
TikTok Shop setup: Sell your products across the TikTok ecosystem

TikTok Shop setup: Sell your products across the TikTok ecosystem

With more than 1 billion monthly active users who spend an average of 95 minutes per day on the app, TikTok has cemented its position as one of the most...
Get started: Emoji keyboard shortcuts for Mac and Windows

Get started: Emoji keyboard shortcuts for Mac and Windows

As a social media manager, it’s not unusual to sometimes feel like your messaging is …missing something. Maybe it’s a dash of color, a pop of personality, or a funny...
7 Essential social media tools to help you work faster and save time

7 Essential social media tools to help you work faster and save time

As a social media manager, you’ve got a lot on your plate. From increasing your follower count to spiking engagement, there’s a range of responsibilities that fall on your shoulders,...