Too often, marketers find themselves learning skills outside of their core expertise in a bid to stay relevant in their dynamic marketing landscape. While it is true that some skills…
Are you struggling to find a direction with your social media channels? Without concrete goals and a plan for your content, you can easily feel disorganized and overwhelmed. A social...
On social media, timing is everything. Creating posts at the right time and frequency helps keep your followers engaged. They can’t interact with your post if they don’t see it....
With over 2.934 billion monthly active users on Facebook as of July 2024, marketers wouldn’t want to miss this lucrative social media platform to grow their business. But here’s a...
Managing multiple Instagram accounts for your brand can seem like a hellish task. From trying to figure out how to manage the tons of messages you receive daily to deciding...
Social media marketers move fast. Because the world moves fast. Today we will give you some tools you can use in order to manage your time efficiently and professionally. If...
In this fast-moving social media world, your job as a social media marketer can be very tasking. Unlike other jobs, yours has little or no regard for working hours and...
Content curation is a skill you hear a lot about but isn’t so easy to get right. If you’re involved in social media management or content marketing at all, then...
Vanity metrics don’t really say a lot about your business’ health and/or growth. They offer feel-good numbers without providing you any actionable context. They are typically easil...
A good social media strategy starts with proper planning. There is a quote credited to Abraham Lincoln. “If I had an hour to chop down a tree, I would spend...