A collection of 59 articles Social media analytics
Which is more important: Reach vs. Impressions

Which is more important: Reach vs. Impressions
Marketing teams analyze the effectiveness of social media campaigns or published content through the lens of metrics. This requires an in-depth understanding of each indicator and ...
Jan 05, 2021 Meerim Ruslanbekova 15 min
Social media analyticsSocial media marketing
How to prepare an Instagram competitor analytics report in 5 minutes?

How to prepare an Instagram competitor analytics report in 5 minutes?
Conducting an Instagram competitor analysis helps you to avoid repeating the same mistakes. Instead of reinventing the wheel, start analyzing competitors’ social media performance ...
Dec 09, 2020 Meerim Ruslanbekova 9 min
InstagramSocial media analytics
Top 6 social media competitor audit tools that are worth your time

Top 6 social media competitor audit tools that are worth your time
Punching those social media numbers into spreadsheet blocks is a task most social media marketers do not fancy. If crunching numbers isn’t exactly your biggest strength and y...
Aug 25, 2020 Sirarpi Sahakyan 29 min
Social media analyticsTools
Competitor analysis benchmarking using LinkedIn analytics tools

Competitor analysis benchmarking using LinkedIn analytics tools
LinkedIn is one of the most centralized resources for businesses and their employees on the web. It is a great space to promote your brand, conduct an insightful social media...
Aug 17, 2020 Sirarpi Sahakyan 12 min
LinkedInSocial media analytics
How to conduct competitor analysis benchmarking on Twitter (+ Template)

How to conduct competitor analysis benchmarking on Twitter (+ Template)
Twitter excels at helping brands connect with their target audience and stay in the loop about what their customers share regarding their brand. With the vast majority of brands ut...
Aug 05, 2020 Sirarpi Sahakyan 15 min
Social media analyticsTwitter
How to run Facebook competitor analysis

How to run Facebook competitor analysis
In the digital era, it is not surprising if all your business competitors promote their products and services on Facebook. The platform is an excellent channel for competitor analy...
Jul 04, 2020 Sirarpi Sahakyan 20 min
FacebookSocial media analyticsTools
How to define and measure social media ROI for your business

How to define and measure social media ROI for your business
Nowadays, social media presence is expected from every business. The vast majority of businesses use digital platforms to make their brand be seen and heard, as well as connect with...
Apr 20, 2020 Sirarpi Sahakyan 10 min
Social media analyticsTools
Top 21 social media scheduler tools in 2024

Top 21 social media scheduler tools in 2024
Social media marketers may differ on social media strategies or campaigns. But undoubtedly, timing is crucial to the success of your marketing efforts. Publishing posts at the wron...
Sep 05, 2019 Medha Singh 29 min
Social media analyticsTools
Top 10 social media analytics and reporting tools in 2024

Top 10 social media analytics and reporting tools in 2024
When it comes to social media analytics, it is not just about collecting data but getting the answers you want, backed by data. What tactics are working for you? Which...
Aug 27, 2019 Lal Pekin 19 min
Social media analyticsTools