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A collection of 110 articles

Social media marketing

The best social media marketing starts before anything goes live. Read our articles on planning, content, analytics, tools, platforms, and the decisions that shape better social media work.

Do negative comments really matter? Stats and key takeaways for marketers

Do negative comments really matter? Stats and key takeaways for marketers
Social media networks have become one of the top places for brand and product reviews. Reviews shared on social media appear more honest or authentic, especially if they come from...
Jul 27, 2021 Courtney Withrow 10 min
Social media marketing
Sharing our top-secret new social media platforms

Sharing our top-secret new social media platforms
Social media marketing has become a very important aspect of digital marketing and it’s easy to see why. The world spends about 10 billion hours on social media platforms daily....
Jul 20, 2021 Adedoyin Jesutofunmi 26 min
Social media marketing
5 valid reasons why choose a Facebook Marketing Partner

5 valid reasons why choose a Facebook Marketing Partner
For many businesses both big and small, Facebook is one of the central pillars of their marketing strategy. However, at some point marketing on Facebook can become overwhelming for even...
Jul 13, 2021 Meerim Ruslanbekova 8 min
FacebookSocial media marketing
Ridiculously effective tactics to grow social media communities

Ridiculously effective tactics to grow social media communities
For social media marketers, user attention and interaction are essential. While customer engagement is becoming increasingly difficult to achieve, many brands are addressing this c...
Jul 06, 2021 Lal Pekin 5 min
Community managementSocial media marketing
Tactics to identify opinion leaders to boost social media community engagement

Tactics to identify opinion leaders to boost social media community engagement
Leveraging community management aka ‘Word of mouth’ is one of the most powerful tools in the history of marketing and it’s a fact! Using opinion leaders determine the fate of...
Jun 22, 2021 Lal Pekin 8 min
Community managementSocial media marketing
How to do marketing mix analysis using the Marketing Mix Modeling?

How to do marketing mix analysis using the Marketing Mix Modeling?
The Marketing Mix Model is an important part of any marketing plan. As the digital ecosystem rapidly evolves, many brands are leveraging a wider array of channels and techniques to...
Jun 10, 2021 Meerim Ruslanbekova 6 min
Social media marketing
Social Media APIs and Best Use Cases

Social Media APIs and Best Use Cases
If the phrase API sounds alien to you, don’t fear. APIs are a common part of accessing different services on the internet. As you’ll soon realize, you probably use them...
Jun 01, 2021 Tawanda Masvikeni 11 min
Social media analyticsSocial media marketing
The post covid future of community marketing

The post covid future of community marketing
Are you implementing community marketing for your brand? Like almost every other thing, community marketing – and marketing in general – was greatly affected by the pan...
May 12, 2021 Sheriff Subair 15 min
Community managementSocial media marketing
Everything you need to know about YouTube Cards

Everything you need to know about YouTube Cards
Welcome to YouTube Marketing #101! You can do so much on this platform, and today we will learn about YouTube Cards and YouTube End Screens. As a viewer, YouTube Cards...
Apr 13, 2021 Lal Pekin 5 min
Social media marketingYouTube