In this fast-moving social media world, your job as a social media marketer can be very tasking. Unlike other jobs, yours has little or no regard for working hours and...
Vanity metrics don’t really say a lot about your business’ health and/or growth. They offer feel-good numbers without providing you any actionable context. They are typically easil...
Social media automation has become every marketer’s day-to-day reality. When your job involves plenty of creative thinking, conducting research, and conceptualizing ideas — t...
Social media networks have become one of the top places for brand and product reviews. Reviews shared on social media appear more honest or authentic, especially if they come from...
Social media marketing has become a very important aspect of digital marketing and it’s easy to see why. The world spends about 10 billion hours on social media platforms daily....
For many businesses both big and small, Facebook is one of the central pillars of their marketing strategy. However, at some point marketing on Facebook can become overwhelming for even...
For social media marketers, user attention and interaction are essential. While customer engagement is becoming increasingly difficult to achieve, many brands are addressing this c...
Leveraging community management aka ‘Word of mouth’ is one of the most powerful tools in the history of marketing and it’s a fact! Using opinion leaders determine the fate of...
The Marketing Mix Model is an important part of any marketing plan. As the digital ecosystem rapidly evolves, many brands are leveraging a wider array of channels and techniques to...
