A collection of 127 articles Social media marketing
Content moderation in the age of social media: Challenges, best practices and more

Content moderation in the age of social media: Challenges, best practices and more
Social media is constantly evolving. Words and images that seem harmless today can be interpreted differently later. This places a responsibility on brands to constantly evolve the...
May 26, 2023 Adedoyin Jesutofunmi 32 min
Social media contentSocial media marketing
What is CPM (cost per mille), and why should you care about it?

What is CPM (cost per mille), and why should you care about it?
When you run digital campaigns, you need to know their impact on your target audience. It is equally important to know how to make use of your budget so that...
May 25, 2023 Medha Singh 14 min
Social media analyticsSocial media marketing
Exploring Metaverse games: Enter the next dimension with 10 Metaverse games

Exploring Metaverse games: Enter the next dimension with 10 Metaverse games
The concept of the Metaverse has gained popularity in recent years. With industry experts calling it the future of the internet, it is transforming the gaming landscape by providin...
May 21, 2023 Medha Singh 18 min
Social media marketing
WeChat marketing 101: How to use WeChat for business

WeChat marketing 101: How to use WeChat for business
Boasting over one billion active users worldwide, WeChat is one of the most-used social media messaging apps on the planet. And before you write it off as just another app...
May 18, 2023 Nicola Wylie 31 min
Social media marketing
TBT meaning: Throwback Thursday ideas for social media

TBT meaning: Throwback Thursday ideas for social media
It’s no secret that, as human beings, we’re inherently prone to nostalgia. Our fondest memories and feelings live on in our minds and, understandably, we periodically find ourselve...
May 16, 2023 Anet-Alexis Aitalieva 17 min
Social media contentSocial media marketing
GIFs explained: How to make a GIF for 5 different formats and more

GIFs explained: How to make a GIF for 5 different formats and more
Simple yet effective GIFs are a creative and eye-catching way of promoting your brand on social media. Although they are now seen as a key part of Internet culture, GIFs...
May 10, 2023 Rebecca MacFarlane 23 min
Social media contentSocial media marketingTips/How to
Instagram Story hacks to make your Instagram Stories POP

Instagram Story hacks to make your Instagram Stories POP
Let us paint a picture for you. You’re mindlessly doom-scrolling through your Instagram stories after a long day when all of a sudden, a splash of color and creativity (and...
Apr 22, 2023 Nicola Wylie 52 min
InstagramSocial media contentSocial media marketing
Direct Message (DM) explained: Details and best practices for social DM

Direct Message (DM) explained: Details and best practices for social DM
Writing emails or calling the hotline number to enquire about products or services seem to be passe. With DMs or direct messages taking the limelight as the preferred method of...
Apr 22, 2023 Medha Singh 17 min
Community managementSocial media contentSocial media marketing
The ultimate guideline to growing your followers on Instagram (without buying followers)

The ultimate guideline to growing your followers on Instagram (without buying followers)
Fact: over 93% of businesses use social media to market, engage, and connect with their audiences. And while building a strong social media presence is crucial to business success, a...
Mar 30, 2023 Altynai Alamanova 36 min
InstagramSocial media marketing