Social media analytics

LinkedIn Analytics: 2025 guide to metrics, insights, and tools for growth

LinkedIn analytics will be your operating system for LinkedIn: it tells you what works, what doesn’t, what wastes budget, and where to double down. To perfectly comprehend th...

Sep 09, 2025 Berfin Cezim 35 min

LinkedIn Social media analytics

Facebook analytics 2025: tools, metrics, reports + free template

Back in 2021, Facebook made a move that caught a lot of marketers off guard: it pulled the plug on its standalone Facebook Analytics tool. As of July 1, 2021,...

Sep 02, 2025 Berfin Cezim 30 min

Facebook Social media analytics

Instagram Reels analytics decoded: Prepare better reports in 2025

Instagram changed the rules. Since April 2025, Reels analytics metrics like Plays and Impressions are out; Views are the new baseline. This affects everything from engagement rate ...

Aug 06, 2025 Berfin Cezim 27 min

Instagram Social media analytics

Twitter Impressions 101: A comprehensive beginner’s guide

As a social media marketer, you’re no stranger to the fact that engagement is the heartbeat of your marketing strategy. But imagine if you could not only measure that heartbeat...

Sep 28, 2023 Adedoyin Jesutofunmi 17 min

Social media analytics Social media marketing Twitter

Most important social media KPIs that you should track

Today we’ll discuss the most important social media KPIs you should track. You’ll see the most must-have KPIs here, but remember that according to your brand’s current needs and future...

Jul 18, 2023 Lal Pekin 18 min

Social media analytics

Marketing APIs for enterprises to transform marketing operations

APIs play a critical role in enhancing your day-to-day internet experience. Whether it is finding economical flight tickets, sharing an article from a blog site on your social medi...

Jul 18, 2023 Medha Singh 34 min

Social media analytics Tools

Sharpen your strategy with social media report templates

Planning, organizing, scheduling, and reporting… are all part of a digital marketer’s day-to-day job. Often, creating a social media report may feel like doing a whole team’s work,...

Jul 17, 2023 Medha Singh 14 min

Social media analytics Social media marketing

What is CPM (cost per mille), and why should you care about it?

When you run digital campaigns, you need to know their impact on your target audience. It is equally important to know how to make use of your budget so that...

May 25, 2023 Medha Singh 14 min

Social media analytics Social media marketing

How to increase Instagram engagement rate without going nuts

Your boss has just informed you that you need to get the engagement numbers of your company’s social media page up. Not just that, there is a timeframe attached to...

Feb 28, 2023 Adedoyin Jesutofunmi 16 min

Instagram Social media analytics