A collection of 55 articles Social media analytics
Social media analytics: Channel-by-channel guide to tracking success (2025)

Social media analytics: Channel-by-channel guide to tracking success (2025)

When half the world is living on social feeds, social media analytics becomes less of a dashboard and more of a survival kit. 🌍✨ If you’re a marketer in 2025,...
Instagram analytics cracked: Your 2025 guide to advanced strategy & metrics (+PDF)

Instagram analytics cracked: Your 2025 guide to advanced strategy & metrics (+PDF)

You must know what’s changed with Instagram analytics in 2025, whether you’re running a small shop, managing campaigns for clients, or scaling an enterprise team.Views are now the ...
X/Twitter analytics guide 2025: How to check, track, and report performance

X/Twitter analytics guide 2025: How to check, track, and report performance

X/Twitter still attracts around 586 million monthly active users in 2025, according to Statista. It remains one of the biggest social platforms for brands that want visib...
LinkedIn Analytics: 2025 guide to metrics, insights, and tools for growth

LinkedIn Analytics: 2025 guide to metrics, insights, and tools for growth

LinkedIn analytics will be your operating system for LinkedIn: it tells you what works, what doesn’t, what wastes budget, and where to double down.  To perfectly comprehend th...
Facebook analytics 2025: tools, metrics, reports + free template

Facebook analytics 2025: tools, metrics, reports + free template

Back in 2021, Facebook made a move that caught a lot of marketers off guard: it pulled the plug on its standalone Facebook Analytics tool. As of July 1, 2021,...
Instagram Reels analytics decoded: Prepare better reports in 2025

Instagram Reels analytics decoded: Prepare better reports in 2025

Instagram changed the rules. Since April 2025, Reels analytics metrics like Plays and Impressions are out; Views are the new baseline. This affects everything from engagement rate ...
Twitter Impressions 101: A comprehensive beginner’s guide

Twitter Impressions 101: A comprehensive beginner’s guide

As a social media marketer, you’re no stranger to the fact that engagement is the heartbeat of your marketing strategy. But imagine if you could not only measure that heartbeat...
Most important social media KPIs that you should track

Most important social media KPIs that you should track

Today we’ll discuss the most important social media KPIs you should track. You’ll see the most must-have KPIs here, but remember that according to your brand’s current needs and future...
Marketing APIs for enterprises to transform marketing operations

Marketing APIs for enterprises to transform marketing operations

APIs play a critical role in enhancing your day-to-day internet experience. Whether it is finding economical flight tickets, sharing an article from a blog site on your social medi...