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Business growth begins with data-driven insights and best practices. We share social media marketing insights to help teams attract, engage, and better understand their audiences.

How to use Twitter advanced search for social media marketers

How to use Twitter advanced search for social media marketers

Twitter is a powerful search engine that can provide your brands with important insights — if you know how to use it. With the Advanced Search tools available on Twitter,…

Feb 22, 2022 Courtney Withrow 12 min
Twitter/X
How to run sentiment analysis on Instagram to evaluate brand health?

How to run sentiment analysis on Instagram to evaluate brand health?
It is now common knowledge that emotions play an important role in customer behavior. Not every step a customer takes is totally informed by normal human logic or reasoning.  But...
Feb 15, 2022 Adedoyin Jesutofunmi 8 min
Instagram
Introducing a better way to prepare and explain social media reports to c-levels

Introducing a better way to prepare and explain social media reports to c-levels
When you work on the social media or marketing team, it’s easy to understand the value of a social media marketing strategy. Convincing C-level executives that your company’s efforts are...
Feb 03, 2022 Courtney Withrow 10 min
Social media analytics
Advanced social media tips to build an effective marketing strategy for enterprises

Advanced social media tips to build an effective marketing strategy for enterprises
When social media becomes a major part of your brand awareness and customer management strategy, you have to go beyond the basics. For enterprises that invest heavily in social media,...
Feb 01, 2022 Courtney Withrow 16 min
Social media marketing
Up-to-date social media image sizes in 2024 + Free Cheat Sheet

Up-to-date social media image sizes in 2024 + Free Cheat Sheet
When you’re using social media as a major marketing channel to tell your brand story and connect with customers, you don’t want pixelated images sinking your efforts. By taking the...
Jan 27, 2022 Courtney Withrow 17 min
Social media marketing
Social media trending content ideas – The ultimate list

Social media trending content ideas – The ultimate list
When it comes to creating content and following social media trends, there is almost no middle ground, your creative juices are either on a high or not. Reasons why experienced...
Jan 25, 2022 Adedoyin Jesutofunmi 21 min
Social media contentSocial media marketing
12 best resources to download royalty free background music for video

12 best resources to download royalty free background music for video
These days, people are ten times more likely to interact with a video than text. Visual media has become the fastest-growing social media format that attracts large audiences. ...
Jan 18, 2022 Anet-Alexis Aitalieva 14 min
Social media marketing
How to use hashtags on Facebook and do they really work?

How to use hashtags on Facebook and do they really work?
Most marketers can boast of having a good grasp of the workings of hashtags on Instagram and Twitter, but the same cannot be said of Facebook hashtags. Despite being in...
Jan 13, 2022 Adedoyin Jesutofunmi 13 min
FacebookSocial media marketing
Facebook dark posts demystified. How to create and use dark posts in 2024?

Facebook dark posts demystified. How to create and use dark posts in 2024?
Creating general ads often comes with the dilemma of having to create an ad that speaks to different audience segments of your brand, while making sure your ads don’t feel...
Jan 11, 2022 Adedoyin Jesutofunmi 9 min
FacebookSocial media marketing
Twitter analytics tools to save your social media teams’ time

Twitter analytics tools to save your social media teams’ time
Businesses that want to promote their brands can use Twitter to engage with followers and broaden their exposure. But getting results on Twitter requires a significant time investm...
Jan 04, 2022 Courtney Withrow 12 min
Social media analyticsTools