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Business growth begins with data-driven insights and best practices. We share social media marketing insights to help teams attract, engage, and better understand their audiences.

Reasons why you should stop measuring social media vanity metrics

Reasons why you should stop measuring social media vanity metrics

Vanity metrics don’t really say a lot about your business’ health and/or growth. They offer feel-good numbers without providing you any actionable context. They are typically easily obtained, can be…

Aug 19, 2021 Lal Pekin 7 min
Social media analyticsSocial media marketing
5 Tips to master YouTube content planning and why is it important?

5 Tips to master YouTube content planning and why is it important?
A good social media strategy starts with proper planning. There is a quote credited to Abraham Lincoln. “If I had an hour to chop down a tree, I would spend...
Aug 05, 2021 Sheriff Subair 19 min
Social media contentYouTube
5 Proven steps to master social media automation (+ Free tools)

5 Proven steps to master social media automation (+ Free tools)
Social media automation has become every marketer’s day-to-day reality. When your job involves plenty of creative thinking, conducting research, and conceptualizing ideas — t...
Aug 03, 2021 Leonida Mullabazi 11 min
Social media marketingTools
Do negative comments really matter? Stats and key takeaways for marketers

Do negative comments really matter? Stats and key takeaways for marketers
Social media networks have become one of the top places for brand and product reviews. Reviews shared on social media appear more honest or authentic, especially if they come from...
Jul 27, 2021 Courtney Withrow 10 min
Social media marketing
Sharing our top-secret new social media platforms

Sharing our top-secret new social media platforms
Social media marketing has become a very important aspect of digital marketing and it’s easy to see why. The world spends about 10 billion hours on social media platforms daily....
Jul 20, 2021 Adedoyin Jesutofunmi 26 min
Social media marketing
5 valid reasons why choose a Facebook Marketing Partner

5 valid reasons why choose a Facebook Marketing Partner
For many businesses both big and small, Facebook is one of the central pillars of their marketing strategy. However, at some point marketing on Facebook can become overwhelming for even...
Jul 13, 2021 Meerim Ruslanbekova 8 min
FacebookSocial media marketing
Ridiculously effective tactics to grow social media communities

Ridiculously effective tactics to grow social media communities
For social media marketers, user attention and interaction are essential. While customer engagement is becoming increasingly difficult to achieve, many brands are addressing this c...
Jul 06, 2021 Lal Pekin 5 min
Community managementSocial media marketing
How to save time by automating community management activities

How to save time by automating community management activities
Community managers face great difficulties in guiding discussions, prompting members to participate and voice their opinions. Without proper community management tools, it can be h...
Jun 29, 2021 Lal Pekin 6 min
Community managementTools
Tactics to identify opinion leaders to boost social media community engagement

Tactics to identify opinion leaders to boost social media community engagement
Leveraging community management aka ‘Word of mouth’ is one of the most powerful tools in the history of marketing and it’s a fact! Using opinion leaders determine the fate of...
Jun 22, 2021 Lal Pekin 8 min
Community managementSocial media marketing
11 essential YouTube KPIs to measure your channel’s growth

11 essential YouTube KPIs to measure your channel’s growth
One billion. That’s the number of hours we as humanity spend on YouTube every day. It sounds like a whole lot of time and a great amount of content consumed...
Jun 14, 2021 Sheriff Subair 15 min
Social media analyticsYouTube