Insights

Business growth begins with data-driven insights and best practices. We share social media marketing insights to help teams attract, engage, and better understand their audiences.

How to post branded Instagram GIF stickers
How to conduct competitor analysis benchmarking on Twitter (+ Template)

How to conduct competitor analysis benchmarking on Twitter (+ Template)

Twitter excels at helping brands connect with their target audience and stay in the loop about what their customers share regarding their brand. With the vast majority of brands ut...
How to remove fake followers on Instagram

How to remove fake followers on Instagram

During ancient Instagram marketing, bot forces used to be a standard practice for brands to increase followers rapidly. It was an inexpensive and effective instrument that helped t...
Debunking 6 Instagram hashtags myths social media marketers follow

Debunking 6 Instagram hashtags myths social media marketers follow

The Instagram hashtag is the number one leader in the pedestal of common myths social media marketers believe in. It is a popular topic, on which you’ll find thousands of...
How to manage a social media team?

How to manage a social media team?

What is the role of social media in your business and how to effectively manage a social team? Almost everyone who spends time building a social image knows this fact:...
How to run Facebook competitor analysis

How to run Facebook competitor analysis

In the digital era, it is not surprising if all your business competitors promote their products and services on Facebook. The platform is an excellent channel for competitor analy...
Best social media & marketing newsletters to sign up in 2024, plus more

Best social media & marketing newsletters to sign up in 2024, plus more

The marketing landscape is ever-changing. As a result, keeping up with the latest algorithms, trends in social networks, and product innovations can be overwhelming. We know how bu...
How to define and measure social media ROI for your business

How to define and measure social media ROI for your business

Nowadays, social media presence is expected from every business. The vast majority of businesses use digital platforms to make their brand be seen and heard, as well as connect with...
Don’t boost posts on Instagram and Facebook to save money—here’s why 

Don’t boost posts on Instagram and Facebook to save money—here’s why 

We all know how stressful yet crucial it is to monitor engagement rates on Facebook and Instagram. You develop new content strategies, engage with audiences 24/7, and monitor socia...
How to find social media influencers for your brand?

How to find social media influencers for your brand?

Over recent years, influencer marketing really took off and is now a great way for many companies to let their potential customers know about their brand. With people becoming more...