Insights

Business growth begins with data-driven insights and best practices to attract and engage social audiences.

Subscribe our newsletter and never miss our updates!

You must enter a valid email.

Best social media & marketing newsletters to sign up in 2024, plus more

Best social media & marketing newsletters to sign up in 2024, plus more

The marketing landscape is ever-changing. As a result, keeping up with the latest algorithms, trends in social networks, and product innovations can be overwhelming. We know how busy digital marketers…

May 19, 2020 Sirarpi Sahakyan 18 min
Social media marketing
How to define and measure social media ROI for your business

How to define and measure social media ROI for your business
Nowadays, social media presence is expected from every business. The vast majority of businesses use digital platforms to make their brand be seen and heard, as well as connect with...
Apr 20, 2020 Sirarpi Sahakyan 10 min
Social media analyticsTools
Don’t boost posts on Instagram and Facebook to save money—here’s why 

Don’t boost posts on Instagram and Facebook to save money—here’s why 
We all know how stressful yet crucial it is to monitor engagement rates on Facebook and Instagram. You develop new content strategies, engage with audiences 24/7, and monitor socia...
Apr 08, 2020 Altynai Alamanova 12 min
FacebookInstagramTips/How to
How to find social media influencers for your brand?

How to find social media influencers for your brand?
Over recent years, influencer marketing really took off and is now a great way for many companies to let their potential customers know about their brand. With people becoming more...
Mar 06, 2020 Sirarpi Sahakyan 10 min
Social media marketingTools
What are the best times to post on social media for 2024?

What are the best times to post on social media for 2024?
This is probably by far one of the most sought-after questions in the social media world however it doesn’t have an exact answer, after all. It depends on many things...
Feb 19, 2020 Lal Pekin 9 min
Social media marketingTips/How to
Strategies for social media marketing: How to build an effective one in 2024

Strategies for social media marketing: How to build an effective one in 2024
At the beginning of the last decade, social media marketing strategy was this newly-booming phenomenon that businesses were jumping on board to experiment with. Ten years later, so...
Feb 12, 2020 Sirarpi Sahakyan 30 min
Social media marketing
What is influencer marketing? Learn how to leverage your business

What is influencer marketing? Learn how to leverage your business
An influencer is a social media user who has a significant audience and works with brands to create awareness. Influencers assist companies in influencer marketing. In a nutshell, ...
Jan 21, 2020 Lal Pekin 14 min
Social media marketing
What are the Facebook Page Roles and how to use them?

What are the Facebook Page Roles and how to use them?
Facebook enables business page owners to handle security risks with different roles and access levels. However, giving people restricted access can be both tricky and risky. Up unt...
Dec 03, 2019 Lal Pekin 8 min
FacebookTips/How to
Twitter Ads guide for beginners

Twitter Ads guide for beginners
People on Twitter are very well-engaged and they seek new information and ideas. If you put Twitter in your social media advertising channel list but you don’t have the know-how,...
Nov 05, 2019 Lal Pekin 8 min
AdvertisingTwitter
Updated Guide 2024: How to delete a Facebook group

Updated Guide 2024: How to delete a Facebook group
Some things are easy to start but hard to finish. On Facebook, lots of people create groups or business pages like it’s child’s play, but later find that they can...
Oct 25, 2019 Altynai Alamanova 8 min
FacebookTips/How to