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Business growth begins with data-driven insights and best practices to attract and engage social audiences.

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Unlocking the potential: A guide to successfully outsource social media for your business

Unlocking the potential: A guide to successfully outsource social media for your business

Social media has fast become one of the most powerful marketing tools for businesses looking to connect with their target audiences, boost brand awareness, and drive growth. However, managing your…

Aug 15, 2023 Nicola Wylie 24 min
Social media marketing
What is BeReal, and what is the point of this new social media?

What is BeReal, and what is the point of this new social media?
Social media has long been criticized for producing a digital world which feels like a faux. But, amid the clatter of picture-perfect profiles and continuous streams of shallow inf...
Aug 15, 2023 Adedoyin Jesutofunmi 13 min
Social media marketing
Instagram Threads: A fresh approach to sharing through text

Instagram Threads: A fresh approach to sharing through text
Move over Twitter; there’s a new text-based conversation app in town. In case you missed it, the launch of Meta’s new messaging app, Instagram Threads, is causing quite a stir...
Aug 14, 2023 Nicola Wylie 22 min
InstagramSocial media marketing
5 Sprout Social alternatives (Includes affordable options)

5 Sprout Social alternatives (Includes affordable options)
Much of the existing information online about Sprout Social alternatives provides a list of every SaaS platform on the market with a few sentences about each but doesn’t go into...
Aug 14, 2023 Adedoyin Jesutofunmi 19 min
Social media marketingTools
Most important social media KPIs that you should track

Most important social media KPIs that you should track
Today we’ll discuss the most important social media KPIs you should track. You’ll see the most must-have KPIs here, but remember that according to your brand’s current needs and future...
Jul 18, 2023 Lal Pekin 18 min
Social media analytics
Marketing APIs for enterprises to transform marketing operations

Marketing APIs for enterprises to transform marketing operations
APIs play a critical role in enhancing your day-to-day internet experience. Whether it is finding economical flight tickets, sharing an article from a blog site on your social medi...
Jul 18, 2023 Medha Singh 34 min
Social media analyticsTools
Sharpen your strategy with social media report templates

Sharpen your strategy with social media report templates
Planning, organizing, scheduling, and reporting… are all part of a digital marketer’s day-to-day job. Often, creating a social media report may feel like doing a whole team’s work,...
Jul 17, 2023 Medha Singh 14 min
Social media analyticsSocial media marketing
Instagram DMs on PC: Ultimate guide to master social engagement

Instagram DMs on PC: Ultimate guide to master social engagement
Let’s admit it – we all get a thrill when we get an Instagram DM. As social media marketers, we come by it naturally; after all, Instagram DMs offer an...
Jul 11, 2023 Lal Pekin 16 min
InstagramTips/How toTools
10 Facebook networking tips for mastering the art of building connections

10 Facebook networking tips for mastering the art of building connections
Facebook is nothing if not resilient. Like a phoenix rising from the social media ashes, every time we count Facebook out as a marketing tool, it surprises us. Despite social...
Jul 10, 2023 Nicola Wylie 27 min
FacebookSocial media marketing
AI meets marketing: 10 AI marketing tools to transform marketing

AI meets marketing: 10 AI marketing tools to transform marketing
Digital marketers and strategists are no strangers to artificial intelligence for marketing, especially after the unprecedented success of ChatGPT (Open AI). In fact, a 2022 global...
Jul 10, 2023 Medha Singh 13 min
Social media marketingTools