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Business growth begins with data-driven insights and best practices to attract and engage social audiences.

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Most important social media KPIs that you should track
Marketing APIs for enterprises to transform marketing operations

Marketing APIs for enterprises to transform marketing operations

APIs play a critical role in enhancing your day-to-day internet experience. Whether it is finding economical flight tickets, sharing an article from a blog site on your social medi...
Sharpen your strategy with social media report templates

Sharpen your strategy with social media report templates

Planning, organizing, scheduling, and reporting… are all part of a digital marketer’s day-to-day job. Often, creating a social media report may feel like doing a whole team’s work,...
Instagram DMs on PC: Ultimate guide to master social engagement

Instagram DMs on PC: Ultimate guide to master social engagement

Let’s admit it – we all get a thrill when we get an Instagram DM. As social media marketers, we come by it naturally; after all, Instagram DMs offer an...
10 Facebook networking tips for mastering the art of building connections

10 Facebook networking tips for mastering the art of building connections

Facebook is nothing if not resilient. Like a phoenix rising from the social media ashes, every time we count Facebook out as a marketing tool, it surprises us. Despite social...
AI meets marketing: 10 AI marketing tools to transform marketing

AI meets marketing: 10 AI marketing tools to transform marketing

Digital marketers and strategists are no strangers to artificial intelligence for marketing, especially after the unprecedented success of ChatGPT (Open AI). In fact, a 2022 global...
Design excellence: 30 high-quality free social media icons in 2024

Design excellence: 30 high-quality free social media icons in 2024

Social media icons aren’t just a decorative extra, they play a vital role in your business’s website design and email campaigns. High-quality icons enhance user experience, drive e...
Meta Pixel (Formerly Facebook Pixel): The ultimate guide for marketers 

Meta Pixel (Formerly Facebook Pixel): The ultimate guide for marketers 

Anyone who’s on social media knows that Meta is and has long been one of the biggest powerhouses in the industry. As a result, it should come as no surprise...
Custom emoji maker: Tips to create, best practices, and tool suggestions

Custom emoji maker: Tips to create, best practices, and tool suggestions

You heard it here first: words are so last century. Ok, maybe the art of language isn’t dead just yet, but it’s hard to argue with the rise in popularity...
Top 11 free online social media marketing courses in 2024

Top 11 free online social media marketing courses in 2024

There are about 4.89 billion social media users globally, which presents a huge opportunity for businesses—large and small. Digital marketers and social media managers, thus, need ...