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Business growth begins with data-driven insights and best practices to attract and engage social audiences.

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Discord Emojis: How to use them on your server

Discord Emojis: How to use them on your server

One of Discord’s coolest features is its emojis. Community managers love Discord emojis because they add an emotional layer to conversations with their community members.  If you are new to…

Jan 30, 2023 Sheriff Subair 11 min
Social media contentSocial media marketing
Snapchat emoji meanings: What you need to know in 2024

Snapchat emoji meanings: What you need to know in 2024
Fun fact: the Snapchat Generation now has around $4.4 trillion in spending power. If this figure tells us anything, it’s that your business should be leveraging the app to drive...
Jan 30, 2023 Nicola Wylie 15 min
Social media contentSocial media marketing
Explained: How to calculate and boost Instagram engagement rate

Explained: How to calculate and boost Instagram engagement rate
In the world of social media marketing, there are several social media metrics that are important to track, from reach to impressions to conversion rate. Without question, one of the...
Jan 24, 2023 Rebecca MacFarlane 13 min
InstagramSocial media analytics
What is Roblox? A marketer’s guide to understanding the social gaming platform

What is Roblox? A marketer’s guide to understanding the social gaming platform
In 2021, Nike presented the world with a real-life case study of how to leverage Roblox as a marketing strategy.  The sportswear giant built a virtual ecosystem (called Nikeland) on...
Jan 24, 2023 Sheriff Subair 15 min
Social media marketing
How to get on the Instagram Explore page? (Algorithm explained)

How to get on the Instagram Explore page? (Algorithm explained)
Who hasn’t spent hours scrolling through Instagram’s Explore Page, sharing reels with their besties instead of tackling their to-do list? It’s not just us, right? The Explore page ...
Jan 18, 2023 Nicola Wylie 22 min
Instagram
User-generated content 101: An ultimate guide for UGC

User-generated content 101: An ultimate guide for UGC
The recent rise in UGC creators has made User-generated content (UGC) the talk of the town once again on social media. And it’s hardly surprising. UGC is a pretty foolproof...
Jan 17, 2023 Nicola Wylie 17 min
Social media contentSocial media marketing
Want to buy YouTube subscribers? Here is what can go wrong

Want to buy YouTube subscribers? Here is what can go wrong
We get it!  It’s frustrating to put so much effort into shooting and editing videos only to end up with scanty views and subscribers. Even worse, if you’ve spent time...
Jan 17, 2023 Adedoyin Jesutofunmi 11 min
Social media analyticsYouTube
How long can a Reel be on Instagram? The optimum IG Reels length for engagement

How long can a Reel be on Instagram? The optimum IG Reels length for engagement
Posting on Instagram is an integral component of any social media marketing strategy. What started as a simple photo-sharing app in 2010 has skyrocketed to one of the most powerful...
Jan 10, 2023 Rebecca MacFarlane 16 min
Instagram
We are hiring social media post: The basics and examples

We are hiring social media post: The basics and examples
The recruiting landscape is fast becoming ultra-competitive. For instance, 7 out of 10 employers testify that they have a hard time getting qualified candidates to join their team....
Dec 22, 2022 Sheriff Subair 11 min
Social media contentSocial media marketing
Social media character limits in 2024 (Free Cheat Sheet and tools)

Social media character limits in 2024 (Free Cheat Sheet and tools)
More isn’t always better—this applies to your social media content strategy too. Is your post or video too lengthy or too short for your audience’s attention? When you are producing...
Dec 21, 2022 Medha Singh 13 min
Social media marketing