Insights

Business growth begins with data-driven insights and best practices to attract and engage social audiences.

Subscribe our newsletter and never miss our updates!

You must enter a valid email.

5 tips for choosing the best Instagram profile picture for your brand

5 tips for choosing the best Instagram profile picture for your brand

Your Instagram profile picture is like a billboard–you are trying to catch your audience’s attention and make a statement. It’s one of the first things Instagram users see when they…

Feb 14, 2023 Sheriff Subair 9 min
Instagram
What is Discord? The ultimate guide for businesses 

What is Discord? The ultimate guide for businesses 
Whether you’re a Discord sage or a total newbie, we’re here to show you how to use Discord for business.  Social media buffs assemble; there’s a new(ish) kid on the...
Feb 13, 2023 Nicola Wylie 27 min
Social media marketingTips/How to
Photo dump meaning: Inside the trend dominating Instagram

Photo dump meaning: Inside the trend dominating Instagram
Anyone who has been on social media in 2023 has likely seen one trend popping up on their feeds time and time again: the photo dump. Photo dumps have risen...
Feb 13, 2023 Rebecca MacFarlane 13 min
InstagramSocial media marketing
National Donut Day: When is it and how to celebrate

National Donut Day: When is it and how to celebrate
Homer Simpson is not the only connoisseur of donuts; this tasty treat has admirers worldwide! But did you know that the round, sweet dessert, donut, or doughnut has its own...
Feb 07, 2023 Medha Singh 9 min
Social media contentSocial media marketing
Leveraging YouTube Shorts for your business: The whats, hows, and whys

Leveraging YouTube Shorts for your business: The whats, hows, and whys
YouTube Shorts are the new kids on the block. We look at what they are, why your brand needs to use them, and how to successfully leverage them for maximum...
Feb 07, 2023 Nicola Wylie 24 min
Social media marketingYouTube
How to delete an Instagram account 

How to delete an Instagram account 
Instagram is one of the most prolific social media platforms we know today, and, as a result, many businesses have flocked to it to reach customers. However, social media marketing...
Jan 31, 2023 Rebecca MacFarlane 9 min
Instagram
Discord Emojis: How to use them on your server

Discord Emojis: How to use them on your server
One of Discord’s coolest features is its emojis. Community managers love Discord emojis because they add an emotional layer to conversations with their community members.  If ...
Jan 30, 2023 Sheriff Subair 11 min
Social media contentSocial media marketing
Explained: How to calculate and boost Instagram engagement rate

Explained: How to calculate and boost Instagram engagement rate
In the world of social media marketing, there are several social media metrics that are important to track, from reach to impressions to conversion rate. Without question, one of the...
Jan 24, 2023 Rebecca MacFarlane 13 min
InstagramSocial media analytics
What is Roblox? A marketer’s guide to understanding the social gaming platform

What is Roblox? A marketer’s guide to understanding the social gaming platform
In 2021, Nike presented the world with a real-life case study of how to leverage Roblox as a marketing strategy.  The sportswear giant built a virtual ecosystem (called Nikeland) on...
Jan 24, 2023 Sheriff Subair 15 min
Social media marketing
How to get on the Instagram Explore page? (Algorithm explained)

How to get on the Instagram Explore page? (Algorithm explained)
Who hasn’t spent hours scrolling through Instagram’s Explore Page, sharing reels with their besties instead of tackling their to-do list? It’s not just us, right? The Explore page ...
Jan 18, 2023 Nicola Wylie 22 min
Instagram