A collection of 56 articles Social media analytics
7 Essential social media tools to help you work faster and save time

7 Essential social media tools to help you work faster and save time
As a social media manager, you’ve got a lot on your plate. From increasing your follower count to spiking engagement, there’s a range of responsibilities that fall on your shoulders,...
Nov 12, 2022 Rebecca MacFarlane 14 min
Social media analyticsSocial media marketing
How to calculate engagement rate on social media?

How to calculate engagement rate on social media?
Remember the days when metrics like followers, likes, and impressions were the be-all and end-all? Well, those days are gone. Sort of.  Sure, these metrics still count for som...
Nov 09, 2022 Nicola Wylie 12 min
Social media analytics
What defines the role of a social media analyst? 7 Key skills

What defines the role of a social media analyst? 7 Key skills
Every new week, marketers are churning out campaigns on social media with the hopes of hitting certain key performance indicators (KPIs). These campaigns come back with boatloads o...
Nov 07, 2022 Adedoyin Jesutofunmi 23 min
Social media analytics
Instagram reporting: How to see likes on Instagram?

Instagram reporting: How to see likes on Instagram?
Fun fact: The first-ever prototype of Instagram was a web app named Burbn. It was inspired by Instagram creator Kevin Systrom’s penchant for fine bourbons and whiskeys.  It’s come a...
Nov 01, 2022 Nicola Wylie 12 min
InstagramSocial media analytics
Your average Twitter engagement rate: Everything you need to know

Your average Twitter engagement rate: Everything you need to know
As a social media marketer, you know better than anyone that one of the most important social media metrics is engagement rate. Your social media engagement rate can tell you...
Oct 31, 2022 Rebecca MacFarlane 12 min
Social media analyticsTwitter
9 Best reputation management software for digital agencies

9 Best reputation management software for digital agencies
In the digital world, it takes work to keep your customers happy. Sometimes, even with the right customer-centric approach, your online reputation can be affected negatively by bad...
Oct 27, 2022 Medha Singh 12 min
Social media analyticsSocial media marketing
Every possible way to post links on LinkedIn

Every possible way to post links on LinkedIn
You’ve just made a post on LinkedIn, and you’re expecting the post to drive traffic to your blog or website. Several hours later, you check your LinkedIn analytics, and the...
Oct 26, 2022 Adedoyin Jesutofunmi 7 min
LinkedInSocial media analytics
Best resources for Instagram story templates to drive engagement rates

Best resources for Instagram story templates to drive engagement rates
With more than five hundred million active stories daily, Instagram stories are one of the hottest trends on the app right now. This is hardly surprising, given that stories from...
Oct 13, 2022 Nicola Wylie 22 min
InstagramSocial media analytics
How to use Facebook Stories for your business

How to use Facebook Stories for your business
Facebook Stories allows you to share engaging content (images and videos) that last for 24 hours before disappearing. This feature is a huge hit amongsst Facebook audience. Just ask the...
Oct 12, 2022 Sheriff Subair 20 min
FacebookSocial media analytics