A collection of 57 articles Social media analytics
How to get followers on Twitter? The ultimate guide for social media marketers

How to get followers on Twitter? The ultimate guide for social media marketers
In the age of social media marketing, followers are a valuable form of digital currency for businesses. A high follower count not only increases your brand’s reach but also strengthens...
Sep 06, 2022 Rebecca MacFarlane 15 min
Social media analyticsTwitter
Twitter Analytics: 5 ways to deliver better insights for quality decisions

Twitter Analytics: 5 ways to deliver better insights for quality decisions
As of April 2022, Twitter boasts an estimated 229 million daily users – an impressive 14-million increase from the number of daily users in its previous quarter. What does that...
Aug 05, 2022 Rebecca MacFarlane 13 min
Social media analyticsTwitter
Instagram analytics 101: Everything you need to know (+ the top 5 metrics to track)

Instagram analytics 101: Everything you need to know (+ the top 5 metrics to track)
Instagram is a key component of any business’s social media strategy, regardless of its industry or size. While using Instagram is vital, knowing how to use it is even more...
Jul 19, 2022 Rebecca MacFarlane 13 min
InstagramSocial media analytics
How to run Twitter audit? Here is what fake followers do for you.

How to run Twitter audit? Here is what fake followers do for you.
Twitter remains a popular platform for brands, influencers, and marketers to promote content, make important announcements, and engage with the audience. If you would also want to ...
Jul 13, 2022 Medha Singh 13 min
Social media analyticsTwitter
5 tips for a click-worthy Facebook carousel ad

5 tips for a click-worthy Facebook carousel ad
Do you want to use multiple images or videos in your ads? Try carousels. Since their 2014 launch by Facebook, carousel ads have helped advertisers drive more engagement and conversions...
Jul 05, 2022 Sheriff Subair 6 min
Social media analytics
Introducing a better way to prepare and explain social media reports to c-levels

Introducing a better way to prepare and explain social media reports to c-levels
When you work on the social media or marketing team, it’s easy to understand the value of a social media marketing strategy. Convincing C-level executives that your company’s efforts are...
Feb 03, 2022 Courtney Withrow 10 min
Social media analytics
Twitter analytics tools to save your social media teams’ time

Twitter analytics tools to save your social media teams’ time
Businesses that want to promote their brands can use Twitter to engage with followers and broaden their exposure. But getting results on Twitter requires a significant time investm...
Jan 04, 2022 Courtney Withrow 12 min
Social media analyticsTools
Top social media monitoring tools for tracking brands’ success

Top social media monitoring tools for tracking brands’ success
Social media might be a place to build relationships with your audience. But if you’re left in the dark about what’s going on with them, how do you expect to...
Nov 18, 2021 Sheriff Subair 14 min
Social media analyticsTools
Reasons why you should stop measuring social media vanity metrics

Reasons why you should stop measuring social media vanity metrics
Vanity metrics don’t really say a lot about your business’ health and/or growth. They offer feel-good numbers without providing you any actionable context. They are typically easil...
Aug 19, 2021 Lal Pekin 7 min
Social media analyticsSocial media marketing