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A collection of 110 articles

Social media marketing

The best social media marketing starts before anything goes live. Read our articles on planning, content, analytics, tools, platforms, and the decisions that shape better social media work.

How to change the background color of Instagram Stories?

How to change the background color of Instagram Stories?
Instagram Stories are by far the most popular feature of Instagram. Starting from how to change the background color of Instagram Stories, today, we will dig into the hacks and...
Mar 16, 2021 Lal Pekin 10 min
Social media marketing
Introduction to Listen Module 101: Stay informed about your brand health with social listening

Introduction to Listen Module 101: Stay informed about your brand health with social listening
The better you know who you’re talking to, the more effectively your message will land.  That’s a principle you’re likely applying to your social media strategy, fine-tuning i...
Mar 03, 2021 Tawanda Masvikeni 18 min
Social media marketingTools
Essential social media Engage features to stay connected with audiences and remote team members

Essential social media Engage features to stay connected with audiences and remote team members
Do you know that a third (32.3%) of your customers who are reaching out for support might be doing so on social media?  Whether it’s a current customer or someone...
Feb 17, 2021 Tawanda Masvikeni 17 min
Social media marketingTools
Which is more important: Reach vs. Impressions

Which is more important: Reach vs. Impressions
Marketing teams analyze the effectiveness of social media campaigns or published content through the lens of metrics. This requires an in-depth understanding of each indicator and ...
Jan 05, 2021 Meerim Ruslanbekova 15 min
Social media analyticsSocial media marketing
Debunking 6 Instagram hashtags myths social media marketers follow

Debunking 6 Instagram hashtags myths social media marketers follow
The Instagram hashtag is the number one leader in the pedestal of common myths social media marketers believe in. It is a popular topic, on which you’ll find thousands of...
Jul 24, 2020 Altynai Alamanova 14 min
Social media marketing
How to manage a social media team?

How to manage a social media team?
What is the role of social media in your business and how to effectively manage a social team? Almost everyone who spends time building a social image knows this fact:...
Jul 10, 2020 Meerim Ruslanbekova 11 min
Social media marketing
Best social media & marketing newsletters to sign up in 2024, plus more

Best social media & marketing newsletters to sign up in 2024, plus more
The marketing landscape is ever-changing. As a result, keeping up with the latest algorithms, trends in social networks, and product innovations can be overwhelming. We know how bu...
May 19, 2020 Sirarpi Sahakyan 18 min
Social media marketing
How to find social media influencers for your brand?

How to find social media influencers for your brand?
Over recent years, influencer marketing really took off and is now a great way for many companies to let their potential customers know about their brand. With people becoming more...
Mar 06, 2020 Sirarpi Sahakyan 10 min
Social media marketingTools
Strategies for social media marketing: How to build an effective one in 2024

Strategies for social media marketing: How to build an effective one in 2024
At the beginning of the last decade, social media marketing strategy was this newly-booming phenomenon that businesses were jumping on board to experiment with. Ten years later, so...
Feb 12, 2020 Sirarpi Sahakyan 30 min
Social media marketing