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A collection of 127 articles

Social media marketing

The best social media marketing starts before anything goes live. Read our articles on planning, content, analytics, tools, platforms, and the decisions that shape better social media work.

Top 6 LinkedIn features to boost lead generation. Don’t miss out. 

Top 6 LinkedIn features to boost lead generation. Don’t miss out. 
Linkedin harbors many beneficial features that can help your business. It is an ultimate social media platform where sales professionals can find the perfect prospects to convert p...
Mar 15, 2022 Aikokul Ibraeva 12 min
LinkedInSocial media marketing
Bringing light to the mystery of social media metrics (+Automation tips)

Bringing light to the mystery of social media metrics (+Automation tips)
Although almost everyone uses social media platforms, not everyone understands a world of social data that hides behind posts, videos, comments, and search bars. This data is split...
Mar 01, 2022 Anet-Alexis Aitalieva 21 min
Social media marketing
Advanced social media tips to build an effective marketing strategy for enterprises

Advanced social media tips to build an effective marketing strategy for enterprises
When social media becomes a major part of your brand awareness and customer management strategy, you have to go beyond the basics. For enterprises that invest heavily in social media,...
Feb 01, 2022 Courtney Withrow 16 min
Social media marketingTips/How to
Up-to-date social media image sizes in 2024 + Free Cheat Sheet

Up-to-date social media image sizes in 2024 + Free Cheat Sheet
When you’re using social media as a major marketing channel to tell your brand story and connect with customers, you don’t want pixelated images sinking your efforts. By taking the...
Jan 27, 2022 Courtney Withrow 17 min
Social media marketing
Social media trending content ideas – The ultimate list

Social media trending content ideas – The ultimate list
When it comes to creating content and following social media trends, there is almost no middle ground, your creative juices are either on a high or not. Reasons why experienced...
Jan 25, 2022 Adedoyin Jesutofunmi 21 min
Social media contentSocial media marketing
12 best resources to download royalty free background music for video

12 best resources to download royalty free background music for video
These days, people are ten times more likely to interact with a video than text. Visual media has become the fastest-growing social media format that attracts large audiences. ...
Jan 18, 2022 Anet-Alexis Aitalieva 14 min
Social media marketingTips/How to
How to use hashtags on Facebook and do they really work?

How to use hashtags on Facebook and do they really work?
Most marketers can boast of having a good grasp of the workings of hashtags on Instagram and Twitter, but the same cannot be said of Facebook hashtags. Despite being in...
Jan 13, 2022 Adedoyin Jesutofunmi 13 min
FacebookSocial media marketing
Facebook dark posts demystified. How to create and use dark posts in 2024?

Facebook dark posts demystified. How to create and use dark posts in 2024?
Creating general ads often comes with the dilemma of having to create an ad that speaks to different audience segments of your brand, while making sure your ads don’t feel...
Jan 11, 2022 Adedoyin Jesutofunmi 9 min
FacebookSocial media marketing
Social media CRM platforms to skyrocket sales in 2024

Social media CRM platforms to skyrocket sales in 2024
Having a customer relationship management (CRM) strategy in place for social media is no longer an above-and-beyond feature for businesses. Today, most customers expect some degree...
Dec 30, 2021 Courtney Withrow 17 min
Social media marketingTools