Sirarpi Sahakyan

A collection of 16 articles

Siranpi is an enthusiastic digital marketing specialist 🙃 with deep experience in growth marketing, content strategy, and video marketing. She loves creating content about social media, marketing, and remote work—and is passionate about helping readers with unique, actionable insights that support their personal and professional growth.

LinkedIn
Viral marketing 101 with campaigns analyzed

Viral marketing 101 with campaigns analyzed
Millions of people hearing about your brand for free is every brand’s dream. But before you rush to your marketing team and demand, “One viral content to go, please,” let’s...
Feb 03, 2026 Sirarpi Sahakyan 29 min
Social media marketing
Scheduling alternatives to Hootsuite and Buffer

Scheduling alternatives to Hootsuite and Buffer
Every social media marketing specialist has dealt with the problem of finding the right social media scheduling platform. It takes lots of research to find one. Some specialists even ask...
Oct 24, 2025 Sirarpi Sahakyan 9 min
Social media marketingTools
Top 11 free online social media marketing courses in 2024

Top 11 free online social media marketing courses in 2024
There are about 4.89 billion social media users globally, which presents a huge opportunity for businesses—large and small. Digital marketers and social media managers, thus, need ...
Jun 30, 2023 Sirarpi Sahakyan 11 min
Social media marketing
Mastering social media trends with Sociality.io Trends: Your guide to staying ahead

Mastering social media trends with Sociality.io Trends: Your guide to staying ahead
Tired of watching your competitors dominate social media with their viral campaigns and compelling content? We don’t blame you. Fortunately, mastering social media trends and strat...
Mar 22, 2023 Sirarpi Sahakyan 22 min
Social media marketing
How to create engaging short videos for social media?

How to create engaging short videos for social media?
In 1996 Bill Gates said a famous quote: “Content is a king,” describing the future of the internet. In 2022 we can paraphrase him with the “Video content is a...
Apr 11, 2022 Sirarpi Sahakyan 12 min
Social media marketing
Top 6 social media competitor audit tools that are worth your time

Top 6 social media competitor audit tools that are worth your time
Punching those social media numbers into spreadsheet blocks is a task most social media marketers do not fancy. If crunching numbers isn’t exactly your biggest strength and y...
Aug 25, 2020 Sirarpi Sahakyan 29 min
Social media analyticsTools
Competitor analysis benchmarking using LinkedIn analytics tools

Competitor analysis benchmarking using LinkedIn analytics tools
LinkedIn is one of the most centralized resources for businesses and their employees on the web. It is a great space to promote your brand, conduct an insightful social media...
Aug 17, 2020 Sirarpi Sahakyan 12 min
LinkedInSocial media analytics
How to conduct competitor analysis benchmarking on Twitter (+ Template)

How to conduct competitor analysis benchmarking on Twitter (+ Template)
Twitter excels at helping brands connect with their target audience and stay in the loop about what their customers share regarding their brand. With the vast majority of brands ut...
Aug 05, 2020 Sirarpi Sahakyan 15 min
Social media analyticsTwitter
How to run Facebook competitor analysis

How to run Facebook competitor analysis
In the digital era, it is not surprising if all your business competitors promote their products and services on Facebook. The platform is an excellent channel for competitor analy...
Jul 04, 2020 Sirarpi Sahakyan 20 min
FacebookSocial media analyticsTools