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Insights

Business growth begins with data-driven insights and best practices. We share social media marketing insights to help teams attract, engage, and better understand their audiences.

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An ultimate guide to Facebook audience insights. Beginners start here

An ultimate guide to Facebook audience insights. Beginners start here

The average modern person is exposed to so much content every day. Couple that with our short attention span on the internet, and that just spells “hard work” for you…

May 10, 2022 Adedoyin Jesutofunmi 11 min
Facebook
How to write good TikTok caption? (+ Inspiring ideas)

How to write good TikTok caption? (+ Inspiring ideas)
Whether you find it entertaining or not, TikTok is here to stay. Reaching over 1 billion active users, TikTok has become one of the fastest-growing platforms among Gen Z and...
May 05, 2022 Medha Singh 16 min
TikTok
How does the TikTok algorithm work and how to get on the TikTok fyp?

How does the TikTok algorithm work and how to get on the TikTok fyp?
Since it burst onto the scene in 2016, TikTok has soared in popularity. It now boasts the highest social media engagement rates per post and a staggering 1 billion monthly...
Apr 28, 2022 Nicola Wylie 14 min
TikTok
TikTok Ads: Examples and best practices

TikTok Ads: Examples and best practices
With more than 1 billion active users, TikTok has quickly become one of the most powerful social media platforms on the market. The short-form video app is even poised to...
Apr 26, 2022 Rebecca MacFarlane 12 min
TikTok
What happens when you hide a comment on Facebook?

What happens when you hide a comment on Facebook?
Comments from users on business pages on social media are critical and say a lot about brand perception. Unfortunately (or fortunately), no one is immune to negative comments and f...
Apr 19, 2022 Aikokul Ibraeva 6 min
Facebook
How to find YouTube comments history? Troubleshooting most common problems

How to find YouTube comments history? Troubleshooting most common problems
YouTube comments have become an undividable part of video content consumption. Not only do they bridge the gap between users and creators, giving feedback to the latter, but they also...
Apr 14, 2022 Anet-Alexis Aitalieva 17 min
YouTube
How to create engaging short videos for social media?

How to create engaging short videos for social media?
In 1996 Bill Gates said a famous quote: “Content is a king,” describing the future of the internet. In 2022 we can paraphrase him with the “Video content is a...
Apr 11, 2022 Sirarpi Sahakyan 12 min
Social media marketing
How to repost an Instagram post? 4 solutions with simple steps to follow

How to repost an Instagram post? 4 solutions with simple steps to follow
Using the right momentum is a clue to succeed on social media and, in particular, on Instagram. Reposting on Instagram allows you to redirect your targeted audience from a high-per...
Apr 07, 2022 Anet-Alexis Aitalieva 15 min
Instagram
Alert! New Instagram chat features you’ve probably missed

Alert! New Instagram chat features you’ve probably missed
Instagram continuously improves Instagram chat features. For the majority of social media marketers such improvements go by unnoticed as the usually direct messages and content eng...
Apr 05, 2022 Ezenduka Ugochukwu 11 min
Instagram
How to go live on Instagram? Secrets on successful Instagram live

How to go live on Instagram? Secrets on successful Instagram live
People love watching videos. They would rather watch a video about a product or service than read about it, and Instagram live presents a perfect opportunity to leverage this human...
Mar 29, 2022 Adedoyin Jesutofunmi 17 min
Instagram