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Business growth begins with data-driven insights and best practices to attract and engage social audiences.

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7 Competitive benchmarking tactics to measure your social media performance

7 Competitive benchmarking tactics to measure your social media performance

You probably have some idea of how your social media content is performing.  But is it clear enough to really be actionable? And does it show you the full scope…

Mar 23, 2021 Tawanda Masvikeni 19 min
Social media analyticsTips/How to
How to change the background color of Instagram Stories?

How to change the background color of Instagram Stories?
Instagram Stories are by far the most popular feature of Instagram. Starting from how to change the background color of Instagram Stories, today, we will dig into the hacks and...
Mar 16, 2021 Lal Pekin 10 min
Social media marketingTips/How to
The step by step guide on Facebook Watch Party in your Facebook group

The step by step guide on Facebook Watch Party in your Facebook group
Facebook is one of the most commonly used communication platforms to reach out and provide services to your audience. The Facebook Watch Party feature is a great way for people...
Mar 09, 2021 Meerim Ruslanbekova 9 min
FacebookTips/How to
Introduction to Listen Module 101: Stay informed about your brand health with social listening

Introduction to Listen Module 101: Stay informed about your brand health with social listening
The better you know who you’re talking to, the more effectively your message will land.  That’s a principle you’re likely applying to your social media strategy, fine-tuning i...
Mar 03, 2021 Tawanda Masvikeni 18 min
Social media marketingTools
Essential social media Engage features to stay connected with audiences and remote team members

Essential social media Engage features to stay connected with audiences and remote team members
Do you know that a third (32.3%) of your customers who are reaching out for support might be doing so on social media?  Whether it’s a current customer or someone...
Feb 17, 2021 Tawanda Masvikeni 17 min
Social media marketingTools
How to schedule Instagram posts? Guide for marketers

How to schedule Instagram posts? Guide for marketers
Managing Instagram, and social media, in general, is a time-consuming task. From creating posts to managing direct messages, there seems to be not enough time for everything. And if you...
Feb 09, 2021 Sheriff Subair 13 min
InstagramTips/How to
How to style your Instagram grid layout: 4 planning tools

How to style your Instagram grid layout: 4 planning tools
Aesthetic Instagram feed requires meticulous media planning. Instagram grid is a unique way to make an impression and communicate your brand aesthetic to potential followers. A che...
Feb 02, 2021 Meerim Ruslanbekova 10 min
Social media contentTools
Which is more important: Reach vs. Impressions

Which is more important: Reach vs. Impressions
Marketing teams analyze the effectiveness of social media campaigns or published content through the lens of metrics. This requires an in-depth understanding of each indicator and ...
Jan 05, 2021 Meerim Ruslanbekova 15 min
Social media analyticsSocial media marketing
How to merge two Facebook pages?

How to merge two Facebook pages?
Over 180 million businesses use Facebook to expand their social media presence. Facebook has become a powerful social media tool to represent your brand and build a community. You create...
Dec 22, 2020 Meerim Ruslanbekova 7 min
FacebookTips/How to
What is an Instagram takeover? Benefits for businesses

What is an Instagram takeover? Benefits for businesses
An Instagram takeover is a great tool to liven your business’s Instagram account. It started back in 2012 with well-known brands collaborating with Instagram influencers. However, ...
Dec 16, 2020 Meerim Ruslanbekova 11 min
InstagramSocial media content