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A collection of 53 articles

Social media analytics

Social media analytics helps you move from “what happened?” to “what should we do next?” Read expert articles from Sociality.io on social media analytics, including KPIs, reporting, platform metrics, competitor benchmarks, and performance insights.

7 competitive benchmarking tactics to measure your social media performance

7 competitive benchmarking tactics to measure your social media performance
In 2026, more than 5.66 billion people around the world are active on social media, representing nearly 70 % of the global population — a clear sign that social plat...
Feb 20, 2026 Tawanda Masvikeni 26 min
Social media analytics
Facebook analytics 2026: tools, metrics, reports + free template

Facebook analytics 2026: tools, metrics, reports + free template
If Facebook analytics feels more complicated than it used to, there’s a reason for that. Meta’s insights are spread across different dashboards, and the numbers don’t always tell t...
Feb 19, 2026 Berfin Cezim 39 min
FacebookSocial media analytics
Top 5 social media competitive analysis tools in 2024

Top 5 social media competitive analysis tools in 2024
Social media competitive analysis is an effective way to get information on where you stand against your competition. Essentially, it is a type of analysis prepared by examining so...
Aug 22, 2024 Hasan Toprakkaya 13 min
Social media analyticsTools
Twitter Impressions 101: A comprehensive beginner’s guide

Twitter Impressions 101: A comprehensive beginner’s guide
As a social media marketer, you’re no stranger to the fact that engagement is the heartbeat of your marketing strategy. But imagine if you could not only measure that heartbeat...
Sep 28, 2023 Adedoyin Jesutofunmi 17 min
Social media analyticsSocial media marketingTwitter/X
Most important social media KPIs that you should track

Most important social media KPIs that you should track
Today we’ll discuss the most important social media KPIs you should track. You’ll see the most must-have KPIs here, but remember that according to your brand’s current needs and future...
Jul 18, 2023 Lal Pekin 18 min
Social media analytics
Marketing APIs for enterprises to transform marketing operations

Marketing APIs for enterprises to transform marketing operations
APIs play a critical role in enhancing your day-to-day internet experience. Whether it is finding economical flight tickets, sharing an article from a blog site on your social medi...
Jul 18, 2023 Medha Singh 34 min
Social media analyticsTools
Sharpen your strategy with social media report templates

Sharpen your strategy with social media report templates
Planning, organizing, scheduling, and reporting… are all part of a digital marketer’s day-to-day job. Often, creating a social media report may feel like doing a whole team’s work,...
Jul 17, 2023 Medha Singh 14 min
Social media analyticsSocial media marketing
What is CPM (cost per mille), and why should you care about it?

What is CPM (cost per mille), and why should you care about it?
When you run digital campaigns, you need to know their impact on your target audience. It is equally important to know how to make use of your budget so that...
May 25, 2023 Medha Singh 14 min
Social media analyticsSocial media marketing
How to increase Instagram engagement rate without going nuts

How to increase Instagram engagement rate without going nuts
Your boss has just informed you that you need to get the engagement numbers of your company’s social media page up. Not just that, there is a timeframe attached to...
Feb 28, 2023 Adedoyin Jesutofunmi 16 min
InstagramSocial media analytics