11 essential YouTube KPIs to measure your channel’s growth
One billion. That’s the number of hours we as humanity spend on YouTube every day. It sounds like a whole lot of time and a great amount of content consumed…
A collection of 51 articles
Social media analytics
Social media analytics helps you move from “what happened?” to “what should we do next?” Read expert articles from Sociality.io on social media analytics, including KPIs, reporting, platform metrics, competitor benchmarks, and performance insights.
15 min
Reasons why you should stop measuring social media vanity metrics
Vanity metrics don’t really say a lot about your business’ health and/or growth. They offer feel-good numbers without providing you any actionable context. They are typically easil…
Buffer vs Hootsuite: Which tool is the best for social media management?
Earlier, we talked about Hootsuite and 5 alternatives to it. We included Buffer as one of them. But the Buffer vs Hootsuite question battle couldn’t go unnoticed. As a business…
How to define and measure social media ROI for your business
Nowadays, social media presence is expected from every business. The vast majority of businesses use digital platforms to make their brand be seen and heard, as well as connect with…
Top social media monitoring tools for tracking brands’ success
Social media might be a place to build relationships with your audience. But if you’re left in the dark about what’s going on with them, how do you expect to…
Which is more important: Reach vs. Impressions
Marketing teams analyze the effectiveness of social media campaigns or published content through the lens of metrics. This requires an in-depth understanding of each indicator and …