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A collection of 54 articles

Social media analytics

Social media analytics helps you move from “what happened?” to “what should we do next?” Read expert articles from Sociality.io on social media analytics, including KPIs, reporting, platform metrics, competitor benchmarks, and performance insights.

How to prepare an Instagram competitor analytics report in 5 minutes?

How to prepare an Instagram competitor analytics report in 5 minutes?
Conducting an Instagram competitor analysis helps you to avoid repeating the same mistakes. Instead of reinventing the wheel, start analyzing competitors’ social media performance ...
Dec 09, 2020 Meerim Ruslanbekova 9 min
InstagramSocial media analytics
Top 6 social media competitor audit tools that are worth your time

Top 6 social media competitor audit tools that are worth your time
Punching those social media numbers into spreadsheet blocks is a task most social media marketers do not fancy. If crunching numbers isn’t exactly your biggest strength and y...
Aug 25, 2020 Sirarpi Sahakyan 29 min
Social media analyticsTools
Competitor analysis benchmarking using LinkedIn analytics tools

Competitor analysis benchmarking using LinkedIn analytics tools
LinkedIn is one of the most centralized resources for businesses and their employees on the web. It is a great space to promote your brand, conduct an insightful social media...
Aug 17, 2020 Sirarpi Sahakyan 12 min
LinkedInSocial media analytics
How to conduct competitor analysis benchmarking on Twitter (+ Template)

How to conduct competitor analysis benchmarking on Twitter (+ Template)
Twitter excels at helping brands connect with their target audience and stay in the loop about what their customers share regarding their brand. With the vast majority of brands ut...
Aug 05, 2020 Sirarpi Sahakyan 15 min
Social media analyticsTwitter/X
How to run Facebook competitor analysis

How to run Facebook competitor analysis
In the digital era, it is not surprising if all your business competitors promote their products and services on Facebook. The platform is an excellent channel for competitor analy...
Jul 04, 2020 Sirarpi Sahakyan 20 min
FacebookSocial media analyticsTools
How to define and measure social media ROI for your business

How to define and measure social media ROI for your business
Nowadays, social media presence is expected from every business. The vast majority of businesses use digital platforms to make their brand be seen and heard, as well as connect with...
Apr 20, 2020 Sirarpi Sahakyan 10 min
Social media analyticsTools
What is social media competitor analysis?

What is social media competitor analysis?
Whether you are a business owner or a marketer, social media competitor analysis is one of the first tasks you should be doing. Analyzing the competitors is highly important and...
May 01, 2019 Sirarpi Sahakyan 10 min
Social media analyticsTools
Buffer vs Hootsuite: Which tool is the best for social media management?

Buffer vs Hootsuite: Which tool is the best for social media management?
Earlier, we talked about Hootsuite and 5 alternatives to it. We included Buffer as one of them. But the Buffer vs Hootsuite question battle couldn’t go unnoticed. As a business...
Apr 29, 2019 Sirarpi Sahakyan 14 min
Social media analyticsTools
How to use Instagram Stories analytics to make better Stories

How to use Instagram Stories analytics to make better Stories
For marketers strategizing to grow their brand’s Instagram account, deciphering Instagram analytics or Insights is the first significant step. You can access insights on Stories, R...
Dec 21, 2018 Altynai Alamanova 10 min
InstagramSocial media analytics