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A collection of 54 articles

Social media analytics

Social media analytics helps you move from “what happened?” to “what should we do next?” Read expert articles from Sociality.io on social media analytics, including KPIs, reporting, platform metrics, competitor benchmarks, and performance insights.

Want to buy YouTube subscribers? Here is what can go wrong

Want to buy YouTube subscribers? Here is what can go wrong
We get it!  It’s frustrating to put so much effort into shooting and editing videos only to end up with scanty views and subscribers. Even worse, if you’ve spent time...
Jan 17, 2023 Adedoyin Jesutofunmi 11 min
Social media analyticsYouTube
Up to date Instagram story size and advice from industry experts

Up to date Instagram story size and advice from industry experts
A couple of years ago, the only real advice for Instagram stories was to be creative and have fun with them. Now, there are all sorts of tips and tricks...
Dec 06, 2022 Adedoyin Jesutofunmi 18 min
InstagramSocial media analytics
How to see post insights on Instagram?

How to see post insights on Instagram?
Want to improve your presence and performance on Instagram? You need to take the guesswork out of your Instagram strategy and understand more about your audiences and their likes. This...
Dec 06, 2022 Medha Singh 9 min
InstagramSocial media analytics
How to schedule Instagram Reels? Free + paid tools

How to schedule Instagram Reels? Free + paid tools
Since the launch of Instagram Reels in 2020, they have gained huge popularity among digital marketers, content creators, and audiences. Reels offer a new way to create and share im...
Nov 24, 2022 Medha Singh 13 min
InstagramSocial media analytics
How to calculate engagement rate on social media?

How to calculate engagement rate on social media?
Remember the days when metrics like followers, likes, and impressions were the be-all and end-all? Well, those days are gone. Sort of.  Sure, these metrics still count for som...
Nov 09, 2022 Nicola Wylie 12 min
Social media analytics
What defines the role of a social media analyst? 7 Key skills

What defines the role of a social media analyst? 7 Key skills
Every new week, marketers are churning out campaigns on social media with the hopes of hitting certain key performance indicators (KPIs). These campaigns come back with boatloads o...
Nov 07, 2022 Adedoyin Jesutofunmi 23 min
Social media analytics
Your average Twitter engagement rate: Everything you need to know

Your average Twitter engagement rate: Everything you need to know
As a social media marketer, you know better than anyone that one of the most important social media metrics is engagement rate. Your social media engagement rate can tell you...
Oct 31, 2022 Rebecca MacFarlane 12 min
Social media analyticsTwitter/X
9 Best reputation management software for digital agencies

9 Best reputation management software for digital agencies
In the digital world, it takes work to keep your customers happy. Sometimes, even with the right customer-centric approach, your online reputation can be affected negatively by bad...
Oct 27, 2022 Medha Singh 12 min
Social media analyticsSocial media marketing
Every possible way to post links on LinkedIn

Every possible way to post links on LinkedIn
You’ve just made a post on LinkedIn, and you’re expecting the post to drive traffic to your blog or website. Several hours later, you check your LinkedIn analytics, and the...
Oct 26, 2022 Adedoyin Jesutofunmi 7 min
LinkedInSocial media analytics