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A collection of 55 articles

Social media analytics

Social media analytics helps you move from “what happened?” to “what should we do next?” Read expert articles from Sociality.io on social media analytics, including KPIs, reporting, platform metrics, competitor benchmarks, and performance insights.

Marketing APIs for enterprises to transform marketing operations

Marketing APIs for enterprises to transform marketing operations
APIs play a critical role in enhancing your day-to-day internet experience. Whether it is finding economical flight tickets, sharing an article from a blog site on your social medi...
Jul 18, 2023 Medha Singh 34 min
Social media analyticsTools
Sharpen your strategy with social media report templates

Sharpen your strategy with social media report templates
Planning, organizing, scheduling, and reporting… are all part of a digital marketer’s day-to-day job. Often, creating a social media report may feel like doing a whole team’s work,...
Jul 17, 2023 Medha Singh 14 min
Social media analyticsSocial media marketing
What is CPM (cost per mille), and why should you care about it?

What is CPM (cost per mille), and why should you care about it?
When you run digital campaigns, you need to know their impact on your target audience. It is equally important to know how to make use of your budget so that...
May 25, 2023 Medha Singh 14 min
Social media analyticsSocial media marketing
How to increase Instagram engagement rate without going nuts

How to increase Instagram engagement rate without going nuts
Your boss has just informed you that you need to get the engagement numbers of your company’s social media page up. Not just that, there is a timeframe attached to...
Feb 28, 2023 Adedoyin Jesutofunmi 16 min
InstagramSocial media analytics
Explained: How to calculate and boost Instagram engagement rate

Explained: How to calculate and boost Instagram engagement rate
In the world of social media marketing, there are several social media metrics that are important to track, from reach to impressions to conversion rate. Without question, one of the...
Jan 24, 2023 Rebecca MacFarlane 13 min
InstagramSocial media analytics
Want to buy YouTube subscribers? Here is what can go wrong

Want to buy YouTube subscribers? Here is what can go wrong
We get it!  It’s frustrating to put so much effort into shooting and editing videos only to end up with scanty views and subscribers. Even worse, if you’ve spent time...
Jan 17, 2023 Adedoyin Jesutofunmi 11 min
Social media analyticsYouTube
Up to date Instagram story size and advice from industry experts

Up to date Instagram story size and advice from industry experts
A couple of years ago, the only real advice for Instagram stories was to be creative and have fun with them. Now, there are all sorts of tips and tricks...
Dec 06, 2022 Adedoyin Jesutofunmi 18 min
InstagramSocial media analytics
How to see post insights on Instagram?

How to see post insights on Instagram?
Want to improve your presence and performance on Instagram? You need to take the guesswork out of your Instagram strategy and understand more about your audiences and their likes. This...
Dec 06, 2022 Medha Singh 9 min
InstagramSocial media analytics
How to schedule Instagram Reels? Free + paid tools

How to schedule Instagram Reels? Free + paid tools
Since the launch of Instagram Reels in 2020, they have gained huge popularity among digital marketers, content creators, and audiences. Reels offer a new way to create and share im...
Nov 24, 2022 Medha Singh 13 min
InstagramSocial media analytics